As we move into 2026, the PR landscape is evolving faster than ever. Economic pressure, AI-driven search, and shifting audience expectations are reshaping how brands earn attention and build credibility.
We’re no genies, but as industry experts, here are three key trends we see that will shape PR in the next year:
Earned Media Will Become the Engine of Generative AI Visibility
Answer Engine Optimization and generative AI platforms increasingly rely on trusted journalism to power their answers, summaries, and recommendations. As AI continues to solidify itself as a primary search tool for business leaders and consumers, brands with strong earned media footprints will be far more discoverable.
In short: if reputable outlets aren’t talking about you, AI probably isn’t either. This makes high-quality, authoritative media coverage more important than ever. To note, some of those smaller, but highly niche publications, rank high on GEO influence.
Media Relationships Will Become PR Professional’s Competitive Edge
With earned media playing a larger role in AI outputs, and newsrooms continuing to operate with fewer reporters, relationships with journalists will become a major competitive advantage. Mass-blast pitches have always fallen short, but will fade even further. Instead, PR pros who bring reporters real value, data, timely insights, and genuine partnership, will come out on top.
In 2026, trust and collaboration will matter more than volume. And, with reporters becoming increasingly frustrated by generic, AI-generated pitches flooding their inboxes, the bar for thoughtful, customized outreach will rise even higher. Taking the time to research a journalist’s beat, angle, and past coverage won’t just be best practice, it will be essential to strengthening relationships in today’s AI-saturated environment. Meeting reporters in person – at events or for a convenient coffee or cocktail – will come back in vogue as well, helping to solidify relationships.
Brands Will Shift From “Announcement PR” to “Authority PR”
Audiences are growing more skeptical of surface-level corporate messaging. And, while AI discovery tools increasingly elevate content with depth, accuracy, and authority, there are often questions about the validity of these sources. Brands that invest heavily in thought leadership, original data, third-party validation, and issue-driven storytelling, like shaping the narrative around a broader industry, societal, or policy issue and trends, will stand out. Press releases won’t go away, but they’ll play a supporting role to bigger narratives that demonstrate real expertise.
2026 will reward credibility, not noise. The brands that win will be the ones that build trust with journalists, create authoritative content, and show up consistently in the highly-trafficked outlets that AI – and audiences – rely on.
To our PR colleagues… any others?
by Erika Belezarian
When I tell people I changed careers from being a journalist to becoming a public relations practitioner, I usually get one of two reactions: a nod of recognition from those on either side of the business, or surprise. Many don’t understand why I would’ve left a “glamorous” career in broadcast news, what public relations is, or how journalism and PR share a skillset.
After 11 years in news, I’d done just about everything: covered high school football championships and school board meetings, mayoral and gubernatorial campaigns across multiple states, trained with a fire department’s academy class, and even won an Emmy reporting in a blizzard. I told stories of heartbreak, like a limo crash that claimed an entire generation of one family; of shock when a quiet town in Upstate New York was rocked by an FBI investigation into a cult with famous members; and of resilience, like how local businesses survived the pandemic. I anchored newscasts from my apartment during a global pandemic, gave voice to terrified nurses denied N-95 masks during shortages, and showed how teachers met in driveways to help their students.
Over the years, I wrote for print and digital, produced TV newscasts, and reported both in the field and anchored news and sports in-studio. In broadcast, I was often tasked with researching and pitching my own stories, setting up interviews, shooting and editing my own video, writing the stories, and presenting them on-air. On major stories, our editorial team would brainstorm together how two or three of us could cover various angles of the same story and why they mattered to our community. Then, we’d work in tandem to find the right sources, share contacts, and build relationships to tell those stories.
The skills I relied on daily weren’t just “journalism skills.” They’re communication skills.
Making the Transition
My experience across the communications spectrum made the transition into PR feel both natural and challenging. Natural because journalists are trained to find, shape, and tell stories that matter. Challenging because PR adds a layer of strategy, business goals, and an entirely different audience lens that you rarely consider in a newsroom. And, while working in PR for B2B tech companies is much different than squeezing an entire story into 15 inches in a newspaper column or 90 seconds on a 6 p.m. newscast, the foundational skills carry over.
Shared Foundations
At the core of both journalism and PR is storytelling. In the newsroom, stories inform, engage, or hold people or organizations accountable. In my new PR world, stories connect businesses and organizations with the audiences that matter most. The goals may differ, but the mechanics are the same: find the human angle, shape the narrative, and deliver it in a way that resonates.
Former journalists bring an instinct for what makes a story newsworthy. We’ve been trained to cut through noise, focus on clarity, and capture attention quickly — whether through a headline, a hook in our first few sentences, a visual, or a catchy email subject line. We also understand pacing, structure, and balancing facts with emotion.
Beyond storytelling, the overlap in skills is undeniable: sharp writing and editing, strong research and fact-checking habits, the ability to build relationships, and navigate important conversations with various stakeholders — whether it’s a sitting state governor, the CEO of a major corporation, or a main client contact. Former journalists are comfortable under deadline pressure and understand the realities of a rapidly changing media landscape — what editors need, what reporters won’t touch, and how to craft a pitch that doesn’t end up in the trash.
These shared foundations are why transitioning into PR often feels like less of a career pivot and more of an evolution. While there is always plenty to learn and opportunity to grow as public relations continues its own transformation, former journalists are simply applying their craft in a new context: one where the story must not only be told, but strategically positioned to enhance brand awareness and establish credibility – and most of all – drive business outcomes.
The Learning Curve
Of course, there are adjustments. The biggest learning curve comes in shifting from “just the facts” to messaging that supports a broader narrative, or storytelling that supports a larger integrated campaign. But with support, those adjustments come quickly.
Former journalists bring far more than the ability to churn out a press release. They have a knack for uncovering authentic stories and anticipating how those stories will resonate across different stakeholders. Great storytellers can adapt a single narrative through multiple lenses — whether it’s framing for a national outlet, tailoring for a company’s corporate office, or making it matter to the local community where a company’s manufacturing plant resides.
The very skills that once served readers and viewers now help organizations build credibility, earn trust, and ultimately, gain visibility.
How Journalists Make an Impact in PR
The skills journalists hone don’t disappear when a newsroom shrinks. They transfer, often seamlessly, into PR and integrated communications. At a moment when journalism jobs are vanishing — down roughly 75% since 2002, from about 40 journalists per 100,000 residents to just 8.2 today — more talented reporters are considering what’s next.
The takeaway is simple: journalists already have an expert toolkit for public relations. Adding one to a PR team means gaining a storyteller who brings a newsroom perspective that helps organizations connect with their audiences in authentic, compelling ways.
While a great relationship with an editor might get your pitch read, it doesn’t guarantee coverage – that is where the hard work comes in. Spending time crafting pitches tailored to an editor’s specific beat and interest sets PR pros up for the best opportunity to have clients interviewed or featured. Working closely with clients to ensure their stories weave naturally into newsworthy moments and trending conversations is key.
As the news landscape moves faster than ever, newsrooms grapple with layoffs, and new content mediums emerge, PR pros need to be ever vigilant as to where opportunities reside. Q4 is an excellent time for PR agencies to reflect on their 2025 goals, successes, and challenges, and to counsel clients on how they can stay relevant heading into 2026.
Below are four critical areas where PR people should be guiding their clients:
1. Have a Unique POV or Tangible Proof Points
Reporters don’t want to hear your client echo the same thing every other company in your industry says; they want unique commentary. A strong and differentiated point of view or proof of impact, such as a customer case study or data, can be the difference between top-tier inclusion and a pitch that lands flat.
2. Respect the Speed of the Media
When a story breaks, the media doesn’t wait. If your client isn’t ready with a comment or a compelling take within minutes, the opportunity can vanish as quickly as it appeared. Rapid response, especially in top-tier media, can be incredibly effective when done correctly. To prepare, PR pros should discuss what topics clients can provide quick thoughts on, the best times to reach them, and the expectations and time commitments of a rapid-response program.
3. Embrace AEO and GEO
AI is fundamentally changing how companies can be found – and PR is playing a big role in that. When your clients’ prospects give tools like ChatGPT or Perplexity prompts such as “what is the best enterprise CX platform” or “what are the best family-to-school communications platforms,” the results often highlight articles in high-value media where your client may have shared expertise or been featured for offering relevant solutions.
PR pros should also guide clients to pursue media opportunities in both leading industry outlets, as well as publications that frequently appear in AI-driven searches. When paired with AEO/GEO-focused blog posts and thought leadership on LinkedIn, this strategy helps enhance company visibility and credibility.
4. Bring a Positive, Solutions-Oriented Attitude to Every Opportunity
Successful PR partnerships thrive on collaboration and trust with the client. This includes listening to the clients needs, understanding what matters to them, and bringing a can-do attitude, while also setting realistic expectations. Saying “yes” doesn’t need to feel like an overpromise; it should mean offering practical solutions, creative approaches, and a steady optimism that keeps the momentum going.
Heading into 2026, the agency-client partnerships with the most value will be those that blend strategic foresight with positive and practical execution. By helping clients define their unique POVs, prepare for the speed of the news cycle, and optimize for AI-driven visibility, PR pros can keep their clients relevant and visible.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
By Annmarie Ely
Since his time as a journalism student, Bob Violino has been interested in the rapid evolution of technology and its impact on business. Today, he’s both a freelance business and technology journalist, and the author of a new book, “Life Lessons,” which chronicles his own story and the lessons he’s learned from overcoming his own life challenges.
Over the course of his career, Bob’s freelance writing clients have included some of the biggest and most well-known technology companies, such as Microsoft, IBM, and PwC, as well as news organizations like CNBC, Forbes, Fortune, Tech Target, Business Insider, and more.
We recently chatted with Bob to get his insights on journalism, as well as a look at his new book. Here are the technology trends he’s following, an overview of his new book, and some of the favorite stories he has covered!
Tell me a little about yourself and your career journey in journalism. What made you want to get into the field?
I’ve always enjoyed writing, and like many journalism majors from the late 1970s, I was inspired by the investigative reporting done by The Washington Post. Getting hired by city newspapers proved difficult, and I took a job working for a magazine that covered what was then considered “state of the art” office tech: computer-output microfilm and word processors. Soon after, the PC and many other IT innovations were introduced, and everything changed. I had the good fortune to be covering a fast-growing market at the dawn of the information age. I’ve been covering tech and business ever since.
Tell me about your book. What’s one thing you hope readers learn or take away from reading your new book?
My book, Life Lessons, is an inspirational memoir that conveys many of the lessons I’ve learned in my life, in many cases through adversity such as life-threatening health scares. In contrast to the writing I’ve been doing throughout my career, this is my own story. It’s filled with heartfelt anecdotes as well as verified research aimed at bringing my lessons to life for readers. My hope is that it’s helpful for anyone looking for guidance and hope, and that it serves as a useful motivational tool for organizations. I’m thrilled at the response I have received from readers so far.
What issues or trends are you following that you’re interested in covering?
Of course, everything related to AI is hot right now, and a lot of it is fascinating to watch. That includes the ongoing maturation of generative AI to go beyond chatbots into performing more independent tasks, and the rise of agentic AI systems that can act autonomously to accomplish tasks. Otherwise stories on cloud-related topics and cybersecurity always seem to be in demand.
What is the best way for tech PR people to work with you? What types of pitches are useful for your work?
I still prefer email as the best way to get hold of me for pitches. I’m most interested in pitches that include customer contacts, rather than just product or services information and sources. I’m far more likely to be intrigued by a good user story.
What do you look for when determining a topic for a story?
I typically write about topics that my editors would like me to cover at any given time, but I also try to find new and interesting ways organizations and individuals can use technology tools. I read a lot to see what the latest trends are and I research how organizations can be more efficient and make life easier for their customers.
What have been some of your favorite stories you’ve worked on?
There have been so many that I’ve enjoyed. One that comes to mind is when I worked at InformationWeek years ago. I wrote a comprehensive article evaluating all of the major IT research firms. It was fun to work on because we were effectively “analyzing the analysts,” and so many organizations rely heavily on those firms for success with technology. I also always enjoy writing articles about people and how technology has had an impact on their lives.
To learn more about Bob’s book and get your copy, please visit: https://inspirations-blog.com/life-lessons/
By Annmarie Ely
As U.S. editor-sector coverage for Mergermarket, Marlene Givant Star covers a variety of topics from mergers and acquisitions to funding. She has more than 30 years of experience in business journalism and has worked for The Associated Press, where she was a news editor-Money & Markets, Boardroom’s Bottom Line/Personal and Crain Communications’ Pensions & Investments and Investment News.
In her current role as an editor at Mergermarket, she directs the U.S. sector reporting freelance team and writes and edits stories about education and business services companies. 0to5 worked with Marlene on a story highlighting our client, SchoolStatus, an education technology company. At the time, SchoolStatus had gone through a series of acquisitions. Marlene spoke with the CEO and wrote a piece on the company’s M&A activity and its future direction after the newly acquired companies were folded into SchoolStatus.
0to5 recently connected with Marlene about her career, recent articles she’s written, and her insights on what makes a business story engaging for readers. Read our Q&A with Marlene below to learn more.
What do you like about covering business news?
It’s very concrete and relevant. You always learn something new and it is surprisingly applicable to daily life.
What types of stories/subjects do you look for when you’re planning coverage?
At Mergermarket, we cover corporate strategy including M&A, capital raises, and other expansion strategies. We also cover news as it breaks.
Do you have any favorite stories from what you’ve covered?
I especially like taking a step back and looking at trends using our data. For example, I recently wrote a story about franchise businesses receiving heightened interest from private equity firms. I also edited our International Women’s Day feature highlighting women in the male-dominated M&A industry.
What should people keep in mind when reaching out? Are there any types of stories or content you’d like to receive more of?
I like to hear about mature companies past the Series B stage, particularly ones focused on education or business services. I am also interested in environmental, social, and governance topics.
The Ever-Evolving Role of PR: Staying Grounded in Timeless Fundamentals
Public relations is a field that has always thrived on adaptability, yet its core purpose remains unchanged. Sandra Stahl, a seasoned PR strategist, thought leader, and educator, explores this balance in her book, providing a forward-looking perspective on the role of PR in modern communications. While her book is an essential guide for those considering a career in PR, even experienced professionals will find valuable insights that reaffirm the enduring principles of effective public relations.
Defining PR in the 21st Century: The Importance of Staying Grounded
The world of communications is rapidly evolving, but at its heart, PR remains about solving problems through meaningful engagement with the public. Stahl sums up this idea perfectly:
“Public relations is about relating to the public in ways that solve problems. That’s the historical intent of this profession and will, ironically, allow us to capture the future.” (Stahl, p. 15)
One of the common pitfalls PR professionals encounter is becoming too focused on individual tactics or specific tools. The temptation to execute a campaign based on a client’s request, rather than identifying the underlying need or opportunity, can limit effectiveness. Stahl encourages PR professionals to adopt a holistic approach—one that integrates PR seamlessly into an organization’s broader business strategy rather than treating it as a siloed function activated only for product launches or crisis management.
The Art and Craft
PR is a finely honed craft, but today, it’s easy for the art to get lost in the execution. With new tools and platforms emerging constantly, it’s tempting to prioritize tactics over strategy. Stahl calls our attention to the fact that:
“Our future is not confined to our ability to own the latest tools available or make the most unique or innovative use of them. We don’t have a ‘swim lane’ or a ‘silo’ that confines our professional capabilities or growth.” (Stahl, p. 7)
This perspective is particularly relevant as PR professionals navigate an ever-expanding digital landscape. The tactics we use—social media, influencer partnerships, or AI-driven communication—may advance, but the fundamentals of PR remain broad, flexible, and more crucial than ever.
Key Takeaways for PR Professionals
Attraction vs. Promotion
One of the most compelling distinctions Stahl makes is between attraction and promotion:
“Anyone can have a megaphone. Getting heard and having that message resonate is something else altogether.” (Stahl, p. 47)
Promotion is a one-way broadcast, often ignored or tuned out. Attraction, on the other hand, is a mutual exchange where the audience willingly engages with the message. Effective PR requires cultivating authentic connections rather than merely amplifying a message as loudly as possible.
The Power of Listening
A vital but often overlooked aspect of PR is the ability to listen. Stahl emphasizes the importance of understanding stakeholders on a deeper level:
“We have two ears and one mouth, so we should listen 2x more than we speak.” – Zeno of Citium (336-265 BCE)
PR professionals should approach communication with the intent to truly understand, not just to respond. With active listening, we can uncover valuable insights about our audience’s motivations, concerns, and aspirations.
Balancing Innovation with Time-Tested Lessons
As PR evolves, it’s easy to get caught up in trends – or staying ahead of them. However, Stahl reminds us of the value in reflecting on the discipline’s history. Case studies, best practices, and historical successes offer lessons that remain relevant today. Michael Blash, Head of Internal Communications at Merck, points out that mining the past for guidance can be just as insightful as staying up to date with the latest industry shifts.
Understanding PR’s Role in Business and Society
PR is not just about brand awareness—it plays a crucial role in shaping the relationship between businesses and society. Stahl encourages professionals to view their role as facilitators, ensuring that businesses remain attuned to public sentiment and expectations. Bringing external perspectives into internal decision-making processes strengthens organizations and enhances their credibility.
A Nuanced Approach to Communications
A last key lesson from Stahl’s book is the importance of strategically selecting communication channels. Rather than defaulting to platforms that feel trendy or personally appealing, PR professionals must prioritize the channels that best reach and resonate with their audience. This means understanding the habits and preferences of stakeholders and delivering messages in the most relevant and trusted formats.
The Future of PR: Mastering the Balance Between Art and Strategy
As PR continues to evolve, its foundations remain steadfast. By balancing strategy with execution, listening with speaking, and attraction with promotion, PR professionals can build meaningful relationships that stand the test of time. Stahl’s book serves as an important reminder that while tools and tactics will change, the art and craft of PR remain limitless in their potential. The future of PR lies not in chasing the latest trends but in mastering the timeless fundamentals that define the profession’s true impact.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
When it comes to successful broadcast pitching, sometimes it’s luck, but a lot of the time, it’s about developing the right pitch, delivering it to the right person, and tying it to a timely trend.
Unlike other media, broadcast outlets operate on really tight deadlines and prioritize stories with strong visual and emotional appeal. Producers and bookers are flooded with pitches daily, so standing out requires a strategic approach.
Below are key tips to increase your chances of landing a segment and getting your story on the air.
Know the Audience: Step one is sometimes obvious, but it’s critical that you know the audience (who watches the show) and style (does the show have guest conversations?, etc.) of the segment. Understand what stories resonate with their viewers or listeners to ensure your pitch aligns with their needs. For example, don’t pitch a CEO for a business story to a consumer morning show that talks about the latest/ trendiest eye cream. You want to ensure that what you are pitching will resonate with the producer or the audience.
Leverage Timely Tie-ins: Highlight why your story matters now. Make sure your narrative is newsworthy, timely, and relevant, and frame it in a way that stands out from typical pitches. Look for trending topics, big upcoming events, or tap into breaking news that aligns with your story , making it even more compelling for producers who are looking for new ideas.
Be Concise: It’s especially important in broadcast pitching to keep your pitches concise. Producers are busy, and usually on deadline, so they appreciate pitches that get straight to the point. Use a compelling subject line and hook and present the key details in a clear, short format.
Embrace Personalization: Who doesn’t like to feel the love!? Avoid generic mass emails – they don’t work for producers. Referencing a past segment to explain why your story is a great fit for their program or taking the time to tailor your pitch in other ways shows producers that you understand their content and can increase the likelihood of your story being considered.
Provide Supporting Materials: Include relevant assets such as video clips, b-roll, or images, and be ready to offer additional information or interviews promptly. For broadcast, visual assets are critical so that the booker or producer can see the subject matter expert in action and get a sense of how they will be on camera.
Successful pitching is a mix of preparation, persistence, and knowing how to frame your story in a way that resonates with both producers and their audiences. The above tips can help ensure your pitch is not only opened, but seriously considered by busy broadcast producers/bookers looking for stories.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.
Today’s journalists have so many important topics to discuss as part of their coverage, and organizations like those we support at Zer0 to 5ive can offer valuable insights.
In February, we amplified our clients’ views on topics ranging from AI in education to application development challenges.
Check a few of them out!
Forbes for UTI
AI may transform entire industries, but it won’t replace skilled trades – the technology serves as a partner, not a disruptor. Our team secured interest from a Forbes contributor to speak with Universal Technical Institute, Inc., about how they’re equipping students with the latest AI knowledge to keep them ahead of the curve. Read the article.
Forbes for YouScience
As technologies like AI begin to reshape the future of our nation’s workforce, our society faces a growing and critical challenge: the misalignment between job market demands and education. Our team collaborated with YouScience to discuss this issue, which is the focus of their newly published book, “Preparing Tomorrow’s Workforce,” and to provide insights on how this misalignment can be addressed. Read the article.
SD Times for R Systems
When enterprises integrate new technologies into their solutions or operations, they encounter various challenges, including issues related to scalability and performance. Our team collaborated with R Systems to submit an insightful perspective to SD Times on why enterprises need to maintain a big-picture view when implementing new technologies. Read the article.
Education Week for AERDF
At a time when students across the country are struggling with reading and math, it is more important than ever for experts to share ways educators can help build confidence and engagement among students in these subjects. Our team worked with the Advanced Education Research and Development Fund (AERDF) to connect their CEO with a journalist at Education Week to discuss why it’s important to change the way math is talked about in daily conversations to instill more positive math identities in students. Read the article.
EdTech Digest for HMH
While AI offers many benefits to education, many educators believe it is essential to develop AI with ethical considerations in mind, and they require more professional development to use the technology effectively. Our team collaborated with HMH to conduct a Q&A for EdTech Digest on how educators feel about AI in their classrooms, where it can be most helpful, and why professional development is critical. Read the article.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.
Thought leadership is an integral part of our media relations programs and oftentimes is a significant source of coverage for our clients. This type of coverage can take shape in many forms, including as a podcast, a brief quote from an expert within a larger story, in-depth Q&As, or bylines and op-eds.
Since thought leadership stories come in various forms, our team has numerous opportunities to craft a tailored narrative that effectively emphasizes a value proposition for a technology or product (without directly naming it) or offers unique insights on current industry trends.
This month, our team secured a range of thought leadership coverage for our clients, including a few podcast features and Q&A articles.
Check a few of them out!
Techopedia for R Systems
A well-timed and engaging pitch featuring a spokesperson with deep expertise in a critical topic is the ideal combination for journalists. This is demonstrated by a recent placement by our team for R Systems and the company’s CEO around data curation in AI – a topic that is gaining traction in the media. Our team leveraged unique insights from the executive to engage in the data discussions, capturing the attention of a Techopedia journalist. That interest led to a subsequent interview, resulting in a detailed Q&A. Read it here.
AIHub for Sony AI
Great thought leadership is rooted in research, as journalists constantly seek original data or findings that help them craft compelling stories backed by facts. In the realm of AI, research is particularly critical for both discussions and media reporting. That’s why our team utilized innovative research from Sony AI to provide AIHub with the chance to engage with one of the organization’s leading thought leaders on image generation in AI. This resulted in the publication of an insightful Q&A. Read it here.
The “What the Dev?” Podcast for Digital.ai
Offering forward-looking insights from subject matter experts is a proven method for generating interview interest and media coverage. That’s why our team collaborates with clients each fall to outline compelling predictions for the upcoming year. Often, journalists simply pick up the predictions and publish them as-is, but sometimes, they help us arrange interviews for more in-depth articles or podcasts on the topic. This was the case with Digital.ai, whose CEO was on the “What the Dev?” podcast to discuss his view on the future of software engineering intelligence. Listen to the podcast here.
CyberWire’s “Caveat” Podcast for Onymos
Aligned with an awareness day or month, insights from a client’s subject matter expert can present a valuable opportunity for journalists to address the issues most important to their audience. For instance, CyberWire’s “Caveat” Podcast recently sought to delve into data privacy with Onymos. Our team leveraged Cybersecurity Awareness Month in October, along with compelling data from an Onymos report, to capture the host’s interest in speaking with the company’s CEO for a podcast episode. Listen to the podcast here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.
Each year, public relations professionals must embrace the changing media cycle and landscape as they pursue coverage for their clients. Now, more than ever, current events are shaping the topics journalists cover across various industries, and editorial teams have had to adapt their newsrooms.
In these times of change and fluctuation, public relations professionals must demonstrate true grit and agility to persevere. Our team showed these characteristics in spades.
Over the past year, we have secured thousands of articles for our clients in outlets ranging from cable news networks to technology trade publications. Each story has focused on key themes showcasing our clients’ thought leadership or has showcased significant milestones in their business journeys.
Check them out!
CNBC’s The Exchange for UTI
Universal Technical Institute, Inc. (UTI) released its year-end earnings, prompting our team to pitch the news and the organization’s CEO to key contacts while also highlighting a number of timely trends. Two of the trends included what’s in store for the skilled trades and the broader workforce in 2025, which caught the eye of producers at CNBC’s The Exchange. Watch the segment here.
Forbes for HMH
HMH recently unveiled HMH Classcraft’s(TM) AI Summarization tool, which allows teachers to quickly understand student comprehension and adapt instruction in real-time. The innovative nature of this tool and the benefits it offers educators in the classroom as they work to understand student learning in the moment garnered attention from Forbes. Read the article here.
IEEE Spectrum for Nauto
Our team is a strong proponent of rapid response pitching (or newsjacking) and has found it to be a successful method for securing media attention for our clients. One notable example of this was with Nauto and IEEE Spectrum. As a result of the team’s efforts, the company’s CEO was used as a source on detection technology for driver fatigue. Read the article here.
Education Week for AERDF
Respectful persistence is key to building relationships with journalists on behalf of our clients. By building these relationships, your client can become a go-to resource on trending topics, like in the case of the Advanced Education Research and Development Fund (AERDF). Read the article here.
Inside Higher Ed for YouScience
YouScience published a new piece of research, “Workforce Report: Fixing America’s Broken Talent Pipeline,” which offers an in-depth look at the challenges facing U.S. employers as they grapple with unprecedented labor shortages and an evolving talent landscape. This report included key information that captured the interest of Inside Higher Ed. Read the article here.
GTPlanet for Sony AI
Sony AI recently showcased new exploratory capabilities of its gaming AI agent, Gran Turismo Sophy (GT Sophy), which was of great interest to GTPlanet. The founder of the outlet sat down with two of Sony AI’s researchers to understand the latest iteration of the agent. Read the article and watch the interview here.
The Quantum Insider for Sony Innovation Fund
Insightful thought leadership on unconventional topics from client experts can be a great way to generate interest among journalists. Working with Sony Innovation Fund, our team secured interest from The Quantum Insider in speaking with one of the fund’s managing directors to hear his thoughts on quantum computing for a feature article. Read it here.
Patient Safety and Quality Healthcare for CENTEGIX
Contributed content is not only a great way for clients to assert their leadership on particular topics, but it also helps media outlets that are always in search of content. Our team worked with CENTEGIX to develop an article describing the current state of workplace safety in the healthcare industry for Patient Safety and Quality Healthcare. Read it here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.