The power of the message

Michelle and I are on the flight back to Philadelphia after facilitating a Chalk Talk to help a new client refine its message. Once again, I was witness to the power of how getting to the right message can inspire and inject excitement into a company.

Like others I’ve been a part of, this Chalk Talk was a definite high. We knew an hour into the session that we were on the right path and that the client knew they were on the right path, too. Even in raw form, you could see how the new message was creating a sense of excitement and possibility and getting them to think bigger about where their brand could go.

That’s the power of having the right message.