Zer0 to 5ive’s Veteran CEO Helps Young Entrepreneur Change the Lives of Veterans

As a veteran of the U.S. Army, Zer0 to 5ive’s founder and co-CEO, Michelle Pujadas, is a big veteran supporter. Over the course of 15+ years, she served on active duty, in the Army Reserve and in the Individual Ready Reserve, achieving the rank of Captain and commanding a unit during the first Gulf War.

When Michelle heard the story of Amira Idris, a social entrepreneur who is developing a wearable to address the ‘phantom limb pain’ that many amputees face, including military veterans, she knew she wanted to get involved.

Idris’ startup, TheraV, has developed the ELIX, a wearable that stimulates periphery sensory nerves with vibrations, which in turn activate large sensory nerve fibers. Activation of these large sensory nerve fibers closes the pain gate, thus inhibiting pain signals from reaching the brain.

After meeting in Washington, DC, Michelle, the Zer0 to 5ive team, and Amira created a plan to launch an integrated Veterans Day campaign that combines public relations, social media and crowdfunding in order to raise money to help Amira get 100 ELIX wearables to veterans in need.

On a personal level, Michelle is donating to the campaign, as well as leveraging her personal and professional network to help Amira meet her goal.

The TheraV campaign for Veterans Day will begin November 6. To learn more about the campaign or to make a donation, please visit: