BLOG

Zer0 to 5ive is a PRSA Silver Anvil Award of Excellence Winner!

We are proud to announce that Zer0 to 5ive has been awarded the Silver Anvil Award of Excellence for the 2012 World Risk Day Campaign, created for our client, Active Risk. The Silver Anvil is one of the most prestigious awards in public relations.

Our Client’s Challenge

When it comes to risk management, most companies focus on project risk, utilizing Excel spreadsheets and a siloed approach to compliance. The result is billions of dollars lost every year through mismanaged risks and missed opportunities. Active Risk, a provider of Enterprise Risk Management (ERM) software, enables companies to take an enterprise view of their risk, transforming risk into opportunity. The challenge was how to get executives to think about risk as a strategic imperative, rather than a tactical program. Headquartered in London, Active Risk also wanted to build awareness in the U.S.

Our Winning Solution

Zer0 to 5ive worked with Active Risk to create and launch World Risk Day – a full day dedicated to promoting the advantages of ERM with participants from around the world. Promotions included an integrated campaign of public relations, social media and email and content marketing. The campaign delivered widespread trade and business coverage of enterprise risk management, more than 1,200 event participants, hundreds of U.S. leads and a secured thought leadership position for Active Risk.

A huge THANK YOU to the team at Active Risk for being such as great partner on the execution of this project. We look forward to many more successful World Risk Days in the future!