Zer0 to 5ive’s Campaign with OraSure and “Magic” Johnson Recognized in PRWeek

OraQuick Magic Johnson Conan O'Brian

Meghan Sinclair/CONAN

The last few months have been a busy time at Zer0 to 5ive as the team prepared for the launch of the “Make Knowing Your Thing Today” campaign on March 25th. The campaign was an integrated marketing program for the OraQuick® in-home HIV test and included Earvin “Magic” Johnson as the spokesman for the campaign.

From a TV and radio tour to a multi-channel advertising effort, the Zer0 to 5ive, OraSure and Ferrara & Co. teams worked together to drive awareness of the OraQuick test and of the need for people to know their HIV status.

Going forward, the “Make Knowing Your Thing Today” campaign will feature nationwide activation events and a contest at where participants can upload a photo or video about why they got tested for HIV. The winner will be part of a future OraQuick promotion.

See the full story from PRWeek and check out some of the coverage from the Make Knowing Your Thing Today campaign with Magic Johnson:

Conan on TBS

NOW with Alex Wagner on MSNBC

Post by Bob Minkus
Zer0 to 5ive Sr. Strategist