ZERO TO 5IVE BLOG

Using White Space to Improve Users’ Website Experience

In design, white space is the negative space between all of the content and supporting graphics. (White space is not necessarily “white,” it can actually be any color or part of an image.)

If utilized correctly, white space is one of the most important aspects of a website’s design. By including a healthy balance of content, graphics, and white space, the viewer can easily digest the important information – the content – and be directed to relevant calls to action.

White Space in Website Design:

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Dec 01

Who Would Play Your Brand on the Big Screen?

If I had a dollar for every time I heard someone talking about marketing personas, I’d have enough liquid cash to bankroll my very own low-budget indie film. Those lovable avatars that represent our target audiences are discussed on a daily basis from the classroom to the boardroom, and rightly so. Well-defined personas are critical to every marketing strategy. But have you ever noticed that marketers rarely, if ever, talk about the most important persona of all?

Sure, we have Becky the soccer mom, carting her three kids to and fro...
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Nov 10

Using Surveys for PR Buzz

Surveys and statistics can lend a powerful punch to PR campaigns. When a PR pitch is supported with credible numbers and statistics, it is much more likely to get the attention of the media and be interesting to the public.

There are multiple ways so conduct surveys - phone, online, focus groups - but among the easiest is using an online survey company, such as SurveyMonkey, which enables you to create and deploy surveys quickly and easily.

How do you create a survey that will produce interesting content,...
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Experiential Marketing: The Secret to Building Brand Loyalty

In today’s buyer-empowered marketplace, it is becoming increasingly difficult for companies to establish brand loyalty and effectively reach their target demographics. Audiences have become deafened to companies’ self-promotion, and standard marketing practices are falling short. In recent years, integrated marketing strategies have replaced more singular efforts. However, campaigns are oftentimes still missing a valuable component that is proven to broaden campaign reach and build brand loyalty: Experiential marketing.

Experiential...
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Oct 13

Top 3 Reasons Why PR Professionals Should Work From Home and the Office

By Alyson Kuritz

In recent years, the topic of telecommuting has been a divided issue. Some swear that in-office interaction boosts creativity and, in turn, productivity. Others feel that working at home is the optimal environment for best employee performance. A recent survey found that 3.7 million employees (2.8% of the workforce) now work from home at least half the time and 80% to 90% of the U.S. workforce says they would like to telework at least part time.

There are pros and cons to both in public...
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Sep 27
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