ZERO TO 5IVE BLOG
Best Practices: Writing Website Copy
Copy development for a website has its own voice or tone. The great part about web copy is that it can be changed and adjusted on the fly and new messages and call to actions can be tested dynamically for each campaign or target audience. The hard part about web copy is that you need to think about the SEO implications...
The Do’s and Don’ts of Writing for SEO
Vary sentence structure to have a combination of longer and shorter sentences for rhythm. Keep sentences under 30 words.
Keep paragraphs short and break them into logical sections with headers. Readers need the white space for legibility. Headers also help a page look more visually interesting and are easier to scan. This goes double for mobile view!
Use bullets to break up paragraphs...
Visual Storytelling: 6 Ways to Incorporate Video into Your Brand Strategy
The role of research in media relations
There are various types of research involved in PR: primary research, which can be focus groups, phone interviews, online surveys; and secondary research, which includes market and industry research, news tracking, competitive analysis, media and analyst audits, and media/social media analysis and more. Each of these tools can...
5 Tips for Building Relationships with Media
I'm lovingly known around the office as the “media stalker.” Don’t worry, I haven’t crossed any lines, but it’s hard to be ignored when you feel that you have crafted the perfect pitch to the perfect reporter. So, when emails...