ZERO TO 5IVE BLOG
Visual Storytelling: 6 Ways to Incorporate Video into Your Brand Strategy
The power of video in communication is more prevalent than ever, as we are constantly surrounded by it: television, YouTube, Vine, Instagram, etc. Yet, in a recent survey conducted by PR Newswire and PR News, 76 percent of respondents believe video is underutilized in messaging platforms and in PR content. More than half of respondents also stated less than 5 percent of their overall external communication is delivered in video...
The role of research in media relations
There are various types of research involved in PR: primary research, which can be focus groups, phone interviews, online surveys; and secondary research, which includes market and industry research, news tracking, competitive analysis, media and analyst audits, and media/social media analysis and more. Each of these tools can...
5 Tips for Building Relationships with Media
I'm lovingly known around the office as the “media stalker.” Don’t worry, I haven’t crossed any lines, but it’s hard to be ignored when you feel that you have crafted the perfect pitch to the perfect reporter. So, when emails...
Top 5 Typeface Tips
1. Consider the brand and target audience.
Whether you are creating a piece to compliment an existing company, rebranding, or building a business from scratch, it is always important to consider the brand. Think about what the company does and what message they want to evoke. Is the company a fun fashion brand or a serious law firm? Typefaces can either help or hinder this process.
A wealth management company, for example, wants to elicit the feeling of trust and give the client a sense...
Tips for Breakthrough PR Writing
In listening to a recent PRWeek webinar, titled, “Tips for Breakthrough PR Writing,” I got some critical reminders about the importance...