ZERO TO 5IVE BLOG
Dear Media List: It’s not me, it’s you.
Hours are spent sorting through media databases and vetting reporters to get that “perfect list.” As a result, the media list becomes the first place many PR professional go to find a reporter to pitch.
While this is a great first step, it is equally important to remember that every reporter that could be targeted for your story may not be in your list. Having...
Common Image File Formats and When to Use Them
Whether you are a junior designer or a non-designer charged with exchanging files with a design staff, web development staff and/or commercial printer, knowing the basics will help you quickly get the right kind of file into the right hands. This will reduce the wasted time and frustration of unnecessary back and forth, costly printing errors and poor-quality images that demonstrate a lack of professional standards.
The following is an introduction to image file formats without getting into all the overwhelming technical detail.
Breaking Through on Wikipedia
Wikipedia can serve as a valuable channel when leveraged appropriately, in an unbiased way.
Here are 5 tips to posting on Wikipedia:
1 - Research: Before jumping into the Wiki-sphere, it is critical to review posts where you think your input would be suitable. It is best to...
Graphic Design 101 — The Creative Brief
So, what is a creative brief?
Think of a creative brief as a sort of map that will lead the team’s creative thinking from problems to solutions. Now, more than ever, creative briefs are a necessary first step. They provide a skeleton or blueprint for your creative approach, which includes well-identified and well-articulated summary of the key factors and variables that can impact a project. It also includes things like client preferences, information about competitors, business and brand goals, and project particulars. Attempting a project...
5 New Ways to Increase Your Twitter Followers
Maybe that statement works for building baseball fields, but it doesn’t hold true for boosting Twitter followers. Gaining followers takes work. Half the battle may be creating an account (and getting the best handle name known to man), but the other half is what matters most – following and being followed. It’s essentially the entire premise of Twitter.
For PR specialists, Twitter can be a vital tool for disseminating messages, reading breaking news and reaching reporters or editors. Growing your followers can be tricky, but it’s not...