Experiential Marketing: The Secret to Building Brand Loyalty

In today’s buyer-empowered marketplace, it is becoming increasingly difficult for companies to establish brand loyalty and effectively reach their target demographics. Audiences have become deafened to companies’ self-promotion, and standard marketing practices are falling short. In recent years, integrated marketing strategies have replaced more singular efforts. However, campaigns are oftentimes still missing a valuable component that is proven to broaden campaign reach and build brand loyalty: Experiential marketing.

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Oct 13

Top 3 Reasons Why PR Professionals Should Work From Home and the Office

By Alyson Kuritz

In recent years, the topic of telecommuting has been a divided issue. Some swear that in-office interaction boosts creativity and, in turn, productivity. Others feel that working at home is the optimal environment for best employee performance. A recent survey found that 3.7 million employees (2.8% of the workforce) now work from home at least half the time and 80% to 90% of the U.S. workforce says they would like to telework at least part time.

There are pros and cons to both in public...
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Sep 27

How to Be UGLY: Finding Your ZAG with Marty Neumeier

Crocs. Cake Pops. Uggs. Snuggies. What do all these have in common? Well, you probably hated them before you loved them. Uggs were ugly, Cake pops were foreign, and Crocs were for geezers.

Turns out, these products had some genius behind them. That genius is called ZAG.

So, what is ZAG? Marty Neumeier describes it in his book, Zag: The Number One Strategy of High-Performance Brands, as the embodiment of what it means to be different.

Today, we all have a need for speed....
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Five Steps to Ghost Writing the Perfect Byline

A byline article is a great opportunity for a client to tell their story. They can use their own words and voice and are typically positioned as an industry thought leader. Often written by public relations professionals, these articles are published with the client’s name. For PR pros, that means delivering a well thought out and written piece. Luckily, with a little planning and attention to detail, your byline article can be perfect. Here are a few tips to remember:

Research: This sounds simple, but there are many factors you need to consider before writing. Reading past interviews...
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Sep 01

10 Tips for Taming SurveyMonkey

Surveys can be an excellent way to generate media opportunities and gather data to support your key messages. One of the most popular sites to use for creating surveys is SurveyMonkey. In order to produce the results you want, execution is key. However, if you’ve never used this tool before, it can be tricky. Below is a checklist of best practices for creating and promoting a survey for your PR or marketing program—this is no time to monkey around!   Plan, plan, plan. The most important thing to do when planning a survey is to determine what your main objective is and to formulate...
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Aug 16
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