ZERO TO 5IVE BLOG

Now Trending: How to Stay Current in the Ever-Changing World of Events

Business-to-business (B2B) event marketing offers prospects a chance to interact with a company and get a first-hand account of its products, services, brand and expertise. To be effective, events must make a lasting impact. As a result, events are trending towards a more inclusive, collaborative and blended experience for exhibitors and attendees alike. As BizBash founder, David Adler, puts it: “All experiences are morphing together into the festivalization of events.” Concerts are merging with conferences, industry tradeshows are adding consumer elements, and keynote speakers are passing...
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Mar 14

We Are All Marketers: How to Do it Right

In this book review, Zer0 to 5ive's Alyson Kuritz features Bernadette Jiwa's "Marketing A Love Story: How to Matter to Your Customers". It’s a simple concept, but oftentimes an overlooked one: in order to be effective in marketing, you have to see the world through the eyes of your customers. What do they really want? Why will someone really care about this? Bernadette Jiwa points out in her book, “Marketing A Love Story,” that the best marketing is accomplished by communicating how our ideas translate into value and solve real problems. She explains that if we find ways to authentically...
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Dec 15

10 Key Trends Shaping Tomorrow’s Crisis Environment

A public relations crisis can happen to any company of any size at any time. Sometimes, they happen quickly, like a product failure or a personal scandal involving a top executive. Others build up slowly, like a growing customer service issue. Lately you can’t go online or turn on the TV without reading about a company’s or person’s public relations crisis unfolding. A PR crisis can rattle even the most seasoned PR professionals. When a company is not prepared for an unexpected situation, it can spiral out of control quickly, with PR professionals scrambling to do damage control. While...
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Oct 30

The Six Rules of Outstanding Content for Social Media

In today’s digital-focused world its hard to find someone who isn’t on social media – whether it be your grandfather using Facebook to check in on the grandkids or your teenage niece posting every chance she gets. As of 2017, 81% of the population had at least one social media profile, so leveraging these channels is a must for every business’ marketing plan. Social media is a fast communications channel that may be overwhelming to marketers trying to grab attention. Gary Vaynerchuck, author of the book Jab, Jab, Jab, Right Hook: How To Tell Your Story In a Noisy Social World, argues...
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There’s an Art to Pitching Business? Presentation Skills You Need to Know

For many of us, presenting in front of large groups can be a daunting task. Just think back to your school days – you dreaded getting up in front of the class to present your book report or science project. All you could think about at that time was “I can’t wait until I’m an adult and I don’t have to give presentations again!” However, little did we know that for many of us presentation skills could make or break you in business. Just ask Peter Coughter, the president of Coughter & Company, which consults with leading advertising agencies around the world. Coughter is also...
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