ZERO TO 5IVE BLOG

How Optimization Influences Communications

Why are you reading this blog post? That, I’m not really sure about. Who are you? Why are you reading this blog post? I can take a good guess. You probably have marketing, communications or PR in your profile somewhere. Chances are, you’ve read a post on a similar subject or even read something on the Zer0 to 5ive blog before. If our readership mirrors a site such as MarketingProfs, you are likely a professional at a small or medium-sized business in North America. How do I know this? Because we’re inside an optimization loop. It’s similar to the social media bubble of our own design...
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Jan 09

Three Reasons to Incorporate Marketing Goals into Website Design

Today, websites have to do more than simply “exist.” With high levels of competition in the digital space, a website must be fully integrated to a company’s business objectives and goals. Investing in a website that integrates your sales and marketing messages into a compelling design can improve user experience and directly impact your business’ sales funnel. Make a Lasting First Impression You only have one chance to make a first impression, and in marketing, that first impression is your website. The Internet has become such an integral part of our lives that most people search...
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Dec 14

5 Strategies to Promoting a Successful Webinar

For reasons too many to name, webinars continue to be one of the most popular strategies for leveraging content to drive qualified leads. There has been significant focus on creating great content over the past few years, for good reason, but the fact remains that no matter how good your content is, if people can’t engage with it, it’s all but useless.

Have a plan. There is so much that goes into planning a successful webinar, but in order to start you need to ask yourself: Who are you targeting? What amazing content are you going to be presenting...
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Nov 07

Zer0 to 5ive’s Veteran CEO Helps Young Entrepreneur Change the Lives of Veterans

As a veteran of the U.S. Army, Zer0 to 5ive’s founder and co-CEO, Michelle Pujadas, is a big veteran supporter. Over the course of 15+ years, she served on active duty, in the Army Reserve and in the Individual Ready Reserve, achieving the rank of Captain and commanding a unit during the first Gulf War. When Michelle heard the story of Amira Idris, a social entrepreneur who is developing a wearable to address the ‘phantom limb pain’ that many amputees face, including military veterans, she knew she wanted to get involved. Idris’ startup, TheraV, has developed the ELIX, a wearable...
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Mastering the Art of Infographics for Public Relations Efforts

They say a picture is worth 1,000 words, but how about 1,000 hits? Information graphics, or more commonly known as “infographics” are graphic visual representations of information, data, or knowledge that help to present information quickly and clearly. It is hard to ignore the surge of infographics that you see every day in print, online and social media. From the USA Today Snapshot to Instagram to research reports, infographics are everywhere. [caption id="attachment_4087" align="alignleft" width="300"] Source: USA Today[/caption] Why have infographics become so popular? For starters...
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