ZERO TO 5IVE BLOG
Tips for Breakthrough PR Writing
In listening to a recent PRWeek webinar, titled, “Tips for Breakthrough PR Writing,” I got some critical reminders about the importance...
10 (PR) lessons from my first Consumer Electronics Show
Fortunately, I have been to many conferences, so I knew a lot about the Do’s and Don’ts, but CES is one of a kind – a show that attracts nearly 200,000 people in the tech industry. It can be an intimidating event for a first-timer like myself. My client has been exhibiting for a number of years, so that helped me to prepare, but there are a few lessons every PR-pro should know if they get a chance to attend!
It’s time for B2B to get social
Dear Media List: It’s not me, it’s you.
Hours are spent sorting through media databases and vetting reporters to get that “perfect list.” As a result, the media list becomes the first place many PR professional go to find a reporter to pitch.
While this is a great first step, it is equally important to remember that every reporter that could be targeted for your story may not be in your list. Having...
Common Image File Formats and When to Use Them
Whether you are a junior designer or a non-designer charged with exchanging files with a design staff, web development staff and/or commercial printer, knowing the basics will help you quickly get the right kind of file into the right hands. This will reduce the wasted time and frustration of unnecessary back and forth, costly printing errors and poor-quality images that demonstrate a lack of professional standards.
The following is an introduction to image file formats without getting into all the overwhelming technical detail.