ZERO TO 5IVE BLOG

How to Capitalize on Cultural Fads Like Pokémon GO

A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost from the association. One notable example is the recent AR/mobile hit Pokémon GO. The game itself garnered massive amounts of media attention and numerous marketing capitalization articles to follow. In light of such a successful launch, I want to detail how you can successfully capitalize on the next big trend when it gets here.

Timing

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Apr 03

Four Tips to Getting Client Coverage When They Have No News

A client with a strong pipeline of newsworthy announcements is as exciting as winning the lottery to most PR professionals. The media craves hard numbers, customer partnerships, funding, and new products. More often than not, however, early stage companies don’t have a never-ending stream of announcements. This can be a major challenge, but nearly ten years in the industry and numerous start-up clients have given me some great ways to make sure that a lack of hard news doesn’t mean a lack of great hits.

Look to Executives and Unique...
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Mar 21

Content Marketing vs. Public Relations: Why New Ways to Publish Don’t Replace PR for B2B Companies

The last five years have seen a marked changed in the way content is generated online. Instead of relying on a newsroom staffed with journalists, online media platforms are trading on their infinite column length of free content from outside sources. What was first a cost-cutting measure is now a potential money maker has the views generated help bolster advertising revenues at a fraction of the cost of internal writers and editors.

This change has given individuals the ability to publish their work alongside journalists with only small...
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Feb 21

What Does Leftover Turkey Have to Do with Public Relations?

In Jason Miller’s 2014 magnum opus, Welcome to the Funnel, he riffs on several high-level concepts related to marketing, including the Big Rock, the blogging food groups and the 6 golden rules of social media. While each one of these concepts can stretch well beyond the world of marketing, one in particular carries over to public relations better than the rest: the Leftover Turkey analogy. Imagine your typical Thanksgiving. You cook up a giant turkey and serve one glorious meal to your entire family. Afterwards, you proceed to slice and dice the remaining meat for weeks, repurposing the bird...
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Tips for Creating an HTML Email That Renders Universally

Satisfying the rendering differences between the vast selection of email clients out there is an ongoing battle with web developers. Here are a few tips that can help save you hours of coding headaches.

Use Inline CSS

When possible, write your CSS inline. Some email clients, notably Gmail, will ignore most CSS wrapped in the <style> tag. Inline CSS is implemented with the style attribute and is written on a single line, like so:

<td style=”color:#333333;font-size:16px;font-family:Arial;”>

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Jan 09
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