ZERO TO 5IVE BLOG
How to Secure Awesome Coverage When a Major News Story is Breaking
The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic that editors are interested in.
As a PR person working with healthcare clients, it seems as though every reporter is looking to link their stories to Ebola in anyway they can. If that’s not an option for you, as it isn’t for me, here are some tips that will help ensure that your clients get the visibility they deserve.
1. Address the obvious. Attention...
Measuring PR Efforts in 2014: Why Counting Hits Means Nothing.
How and what you measure can vary based on the goals of your program and who your audience is.
I recently attended a measurement conference held by Cision and Vocus in New York that discussed this topic. The room was full of PR professionals from all industries and company sizes. Everyone was in agreement that ad equivalency is “dead,” and that there needs to be a better way to measure the impact of PR.
The push back on ad equivalency and the ineffectiveness of this comparison was based on the fact that an earned editorial placement...
This Is How You Pitch: Being a Rockstar in Your First Year of PR
It is no secret that the world of PR is a tough one, and the first year on the job is one of the most difficult. For most, the first year is dedicated to learning the core skill of the PR business – pitching! Crafting the right email, making the right phone call to the right person, having the right conversation, and securing top-tier coverage is not always an easy task.
As I prepare to enter my second year at Zer0 to 5ive, a colleague suggested that I read the book, This Is How You Pitch: How To Kick Ass In Your First Years of PR, by Ed Zitron. As the title reveals, this book...
The Value of an Internship
“Experience required.” A little sentence found on a job posting that carries great magnitude for all those leaving college and looking to enter the workforce. After a lifetime of schooling, who has the time to gain the “experience required” that is necessary for most jobs? Enter: the internship.
I graduated with three summers of internships at the Philadelphia Phillies under my belt. There, I learned the value of effective and clear communication, public speaking skills, and far more. But, after deciding I wanted to enter the field of marketing and communications, I, like...
Zer0 to 5ive Receives Big Kudos at PRSA Big Apple Awards
On May 22, Zer0 to 5ive was awarded the PRSA-NY Big Apple Honorable Mention Award for the National “OraQuick HIV Testing Day: Generating Awareness for a New OTC HIV Test” campaign. The campaign promotes the OraQuick In-Home HIV Test, targeting African American women.
The Big Apple Awards are the gold standard of excellence for PR practitioners in the New York area. Big Apple Awards and Big Apple Honorable Mentions are awarded in more than 45 categories.The Challenge
The OraQuick® In-Home HIV Test by OraSure Technologies is the first and only in-home rapid HIV...