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Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!

May 2024

By Michelle Pujadas, Founder and co-CEO

I started Zer0 to 5ive because I was working at a global PR agency, which I really liked, but we weren’t set up to work with small start-ups and…

May 2024

0to5 sat down with Christina Samuels, the Deputy Managing Editor for The Hechinger Report, to discuss her perspective on working with PR professionals.

May 2024

In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

April 2024

As PR professionals, we are often asked how we can measure the value of our efforts. Common ways we measure success are by counting the total number of articles, impressions, and opportunities garnered. Today, these…

April 2024

In the age of digital advertising and social media influencers, it’s easy to overlook one of the oldest and most effective forms of marketing – word of mouth. But make no mistake, word-of-mouth marketing (WOMM)…

April 2024

By Patrick Reilly Editorial calendars (ed cals for short) have been a staple of PR planning for years. Whether it be when a new year starts or when a new client is onboarded, they are…

April 2024

In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

March 2024

The term “thought leader” can be traced back to 1887, but it was brought to life in 1994 by Joel Kurtzman, the founding editor-in-chief of Strategy & Business magazine. Joel used the term to describe…

March 2024

By: Maria Koblish The expectations of both clients and journalists are high, and balancing them is key. Clients want coverage maximized and with top-tier outlets, and the media wants stories about topics and trends that…

March 2024

In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.