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Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!

April 2022

Marketers track the success of their digital campaigns in many ways, but using UTM tracking to narrow down reporting can help explain how campaigns contribute to the company’s revenue.

April 2022

You secured a media interview for your client. Yay! Now what? When you are asked to facilitate an interview, it is important to remember that the goal is to position your client’s organization in the best possible light – whether it’s for a product launch or a profile piece on an executive.

March 2022

In today’s highly digital world, it’s more important than ever for brands to design their websites to be accessible and inclusive to all. When websites and applications have barriers to usage it can often cause consumers to seek alternatives, which can have real financial and brand reputational consequences.

February 2022

Thought leadership as part of a startup’s communication strategy is smart. Thought leadership gives a voice to your innovation and can be a great way to elevate your visibility and industry presence.

December 2021

Whether you’re onboarding a new client or have been working with a client for several years, having an updated media list is essential to landing media coverage. Media lists are one of the most valuable tools a PR pro has.

September 2021

Despite the negative impacts of the COVID-19 pandemic on the public relations and marketing industries, social media influencers have shown that they are here to stay, and incorporating a strong influencer marketing strategy continues to be a lucrative effort for brands.

August 2021

Rapid response pitching entails some due diligence in searching the internet to find relevant media coverage that aligns with your client’s industry or a particular pitch angle and, well, responding to them rapidly. Here are a few tips to get the best results from your rapid response pitch.

June 2021

Economics affects everyone and everything, and especially the world of business. A PR team that’s knowledgeable about the latest economics news and trends stands to benefit clients in a multitude of ways.

May 2021

If you’re thinking of putting together a PRSA Silver Anvil Award entry for next year’s Anvils, here are our top five tips for creating a strong award entry that will “Wow” the PRSA judges.

March 2021

Writing content for social media can feel a bit like shouting into a void without some guide rails to focus the effort. While a snappy one-liner or well-designed graphic can draw attention every now and again, a consistent effort to produce engaging social media copy — targeted to the right personas — is the best long-term strategy for any organization.