ZERO TO 5IVE BLOG
Experiential Marketing: The Secret to Building Brand Loyalty
In today’s buyer-empowered marketplace, it is becoming increasingly difficult for companies to establish brand loyalty and effectively reach their target demographics. Audiences have become deafened to companies’ self-promotion, and standard marketing practices are falling short. In recent years, integrated marketing strategies have replaced more singular efforts. However, campaigns are oftentimes still missing a valuable component that is proven to broaden campaign reach and build brand loyalty: Experiential marketing.
Top 3 Reasons Why PR Professionals Should Work From Home and the Office
By Alyson Kuritz
In recent years, the topic of telecommuting has been a divided issue. Some swear that in-office interaction boosts creativity and, in turn, productivity. Others feel that working at home is the optimal environment for best employee performance. A recent survey found that 3.7 million employees (2.8% of the workforce) now work from home at least half the time and 80% to 90% of the U.S. workforce says they would like to telework at least part time.
There are pros and cons to both in public...
How to Be UGLY: Finding Your ZAG with Marty Neumeier
Crocs. Cake Pops. Uggs. Snuggies. What do all these have in common? Well, you probably hated them before you loved them. Uggs were ugly, Cake pops were foreign, and Crocs were for geezers.
Turns out, these products had some genius behind them. That genius is called ZAG.
So, what is ZAG? Marty Neumeier describes it in his book, Zag: The Number One Strategy of High-Performance Brands, as the embodiment of what it means to be different.
Today, we all have a need for speed....
Five Steps to Ghost Writing the Perfect Byline
Research: This sounds simple, but there are many factors you need to consider before writing. Reading past interviews...
10 Tips for Taming SurveyMonkey