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10 Tips for Taming SurveyMonkey

Surveys can be an excellent way to generate media opportunities and gather data to support your key messages. One of the most popular sites to use for creating surveys is SurveyMonkey. In order to produce the results you want, execution is key. However, if you’ve never used this tool before, it can be tricky. Below is a checklist of best practices for creating and promoting a survey for your PR or marketing program—this is no time to monkey around!   Plan, plan, plan. The most important thing to do when planning a survey is to determine what your main objective is and to formulate...
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Aug 16

Finding Your Creative Confidence

Have you ever been told you that you weren’t creative?

Maybe it was an art teacher you had in 6th grade who shook her head in pity when she reviewed your work, or a classmate who made fun, or possibly even an old boss who told you, “stick to your day job.” Whatever it was, being told we aren’t creative can scar us for life. It instills the kind of fear that makes us hesitant to do anything outside the box or raise our hand when we have an idea (even a great one!).

A lot of us have stories like that, which is why companies and individuals often assume that creativity and innovation...
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Fearless Innovation: How to Be Creative in the Face of Fear

By Jim Dougherty

What does it mean to be creative? Do you always need to think outside the box, or can you be creative within a set of rules you need to abide by? Are you born creative, or is it a learned skill? In PR, you have to be creative much of the time, which can be scary to some. Ed Catmull explains in his book, Creativity, Inc., that it’s okay to be scared if you learn to overcome it. Being creative and innovative, as he describes it, is an earned right. You need to fail early, fail fast, and fail fearlessly. Every early failure is a door that closes on future wasted time,...
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The Benefits of Adding Video to Your Content Marketing Strategy

Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a social medium. It’s clear that marketers need to include it in their content strategy in order to provide maximum exposure for their businesses.   What Does Video Bring to a Content Marketing Strategy? Maximized engagement Cross-device targeting Brand authenticity and communication on a human level Cross-promotion with digital marketing initiatives Even Small- and...
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Don’t Join Social Media! Unless It’s for the Right Reasons

By Maggie Markert

We’re all guilty of jumping on the bandwagon once or twice in our lives (maybe more?), whether it was pairing socks with your Birkenstocks, bleaching your hair so you could be more like Eminem, or jumping into Snapchat without a clue. Sometimes it works out and sometimes it doesn't, but that’s what it is to be human. In business though, joining the latest trend without considering all of the elements and possible effects can be costly or, even worse, damage your brand.

In the book 500 Social Media Marketing Tips, author Andrew Macarthy discusses...
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