Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!

December 2021

Whether you’re onboarding a new client or have been working with a client for several years, having an updated media list is essential to landing media coverage. Media lists are one of the most valuable tools a PR pro has.

September 2021

Despite the negative impacts of the COVID-19 pandemic on the public relations and marketing industries, social media influencers have shown that they are here to stay, and incorporating a strong influencer marketing strategy continues to be a lucrative effort for brands.

August 2021

Rapid response pitching entails some due diligence in searching the internet to find relevant media coverage that aligns with your client’s industry or a particular pitch angle and, well, responding to them rapidly. Here are a few tips to get the best results from your rapid response pitch.

June 2021

Economics affects everyone and everything, and especially the world of business. A PR team that’s knowledgeable about the latest economics news and trends stands to benefit clients in a multitude of ways.

May 2021

If you’re thinking of putting together a PRSA Silver Anvil Award entry for next year’s Anvils, here are our top five tips for creating a strong award entry that will “Wow” the PRSA judges.

March 2021

Writing content for social media can feel a bit like shouting into a void without some guide rails to focus the effort. While a snappy one-liner or well-designed graphic can draw attention every now and again, a consistent effort to produce engaging social media copy — targeted to the right personas — is the best long-term strategy for any organization.

February 2021

It was March 13th. Friday, the 13th, to be exact. We were working from home and our bosses told us to stay safe, and that they would see us back at the office in two weeks. Two weeks became four weeks, and so on and so on; we have not been back to working in the office since that day.

January 2021

“Pretty websites don’t sell things. Words sell things.” It’s one of the opening sentences in Donald Miller’s book Building a StoryBrand. Every day, according to Miller, brands are making mistakes that cost them customers, attention, and most importantly, cash.

December 2020

Breaking down the myths so you can start a successful AR program By Colleen Martin, Principal The value of one analyst report can be worth more than 10 pieces of collateral – eBooks, sales slicks,…

December 2020

By Sydney Stressman, Strategist When Instagram first launched in 2010, the social media platform was used by consumers to post personal pictures that had little to no strategy behind them. Now, more than 25 million…