The Value of an Internship
“Experience required.” A little sentence found on a job posting that carries great magnitude for all those leaving college and looking to enter the workforce. After a lifetime of schooling, who has the time to gain the “experience required” that is necessary for most jobs? Enter: the internship.
I graduated with three summers of internships at the Philadelphia Phillies under my belt. There, I learned the value of effective and clear communication, public speaking skills, and far more. But, after deciding I wanted to enter the field of marketing and communications, I, like...
Zer0 to 5ive Receives Big Kudos at PRSA Big Apple Awards
On May 22, Zer0 to 5ive was awarded the PRSA-NY Big Apple Honorable Mention Award for the National “OraQuick HIV Testing Day: Generating Awareness for a New OTC HIV Test” campaign. The campaign promotes the OraQuick In-Home HIV Test, targeting African American women.
The Big Apple Awards are the gold standard of excellence for PR practitioners in the New York area. Big Apple Awards and Big Apple Honorable Mentions are awarded in more than 45 categories.The Challenge
The OraQuick® In-Home HIV Test by OraSure Technologies is the first and only in-home rapid HIV...
How to Build Buzz When the News Well Has Run Dry
We’ve all been there. Those times when we wait and hope that our clients will bring us new, juicy fodder: a product launch, an event, or some big partnership that will get the phones (or more likely, our email) buzzing with interest from the media.
But we are only kidding ourselves, because those days are over! As PR professionals, we can’t afford to wait for our clients to bring us news. Our job is to build buzz constantly, even when the news well is dry!
At Zer0 to 5ive, we have become masters at this...
Crossing the Chasm: 23 Years Old and Still Going Strong
Crossing the Chasm, by Geoffrey Moore, is held in high regard at Zer0 to 5ive. In fact, it’s required reading for the account teams and some even refer to it as the “Company bible.” Moore’s book focuses on the specifics of marketing disruptive high-tech products during the early start up period, giving organizations a roadmap on how their products can successfully “cross the chasm” into the mainstream market.
One of the most vital aspects of Crossing the Chasm is positioning. Moore states that positioning is the most discussed,...
The “Zen” Approach to an Effective Social Media Strategy
2013 turned out to be a big year for social media (SM) events. From Twitter going public, to new social media networks popping up, such as Vine and Snapchat, to PR executive Justine Sacco being fired for a racist and inappropriate Tweet. While SM certainly had it ups and downs this year, one thing is for sure – companies must have a solid SM strategy in order to be successful.
SM news website, Top Ten Social Media, listed the best SM Marketing books of 2013, including “The Zen of Social Media Marketing” by Shama Kabani. The book...