ZERO TO 5IVE BLOG
MOMENTOUS Keynote Speaker Grad Conn Proves the Benefits of Real-time Creative Optimization Paired with Programmatic Media Buying
Zer0to5ive worked with Rocket Fuel on its first virtual summit designed to promote its leadership in digital marketing. The result was MOMENTOUS 2015 hosted on November 11, 2015. Fourteen speakers from Microsoft, IBM, Forrester, Fast Company, Rocket Fuel, Marketo, Booyah Advertising, DISH and more explored the game-changing role of programmatic in today’s data-driven marketing.
One of the keynote speakers was Grad Conn, CMO Lead at Microsoft responsible for all central marketing activities for the $14B US commercial business. Conn’s session, titled “How the Modern Marketing Department...
Are you Working on Marketing Outputs, or Outcomes?
One speaker who really stood out for me was the charismatic Wil Reynolds, Founder and Director of Strategy at SEER Interactive, a digital marketing agency specializing in SEO, PPC, and Analytics.
Wil challenged the group to to ask themselves if they were working on marketing “outputs” or “outcomes.”...
Book report: Tips for social media success
A review of social media-pro Guy Kawasaki’s book, “The Art of Social Media”
Sure, you’re engaging in social media efforts for your clients, but are they reaching the right people? Did they make any impact?
If you are already implementing, or are planning to implement, a social media campaign, Guy Kawasaki is a name you need to know. Formerly an advisor at Google and Chief Evangelist at Apple, Guy is an authority on all things social media.
In his book, “The Art of Social Media”, Guy outlines best practices and tips that all circle back to the main focus:...
Best Practices: Writing Website Copy
Copy development for a website has its own voice or tone. The great part about web copy is that it can be changed and adjusted on the fly and new messages and call to actions can be tested dynamically for each campaign or target audience. The hard part about web copy is that you need to think about the SEO implications...
The Do’s and Don’ts of Writing for SEO
Vary sentence structure to have a combination of longer and shorter sentences for rhythm. Keep sentences under 30 words.
Keep paragraphs short and break them into logical sections with headers. Readers need the white space for legibility. Headers also help a page look more visually interesting and are easier to scan. This goes double for mobile view!
Use bullets to break up paragraphs...