Archive for the ‘Presentation’ Category

GTM Planning for Health Tech Startups

This past Thursday, I had the opportunity to be the keynote speaker at the Plexus Healthcare Innovation Hub in Philly. What an amazing place for health tech startups, especially medical device companies to get started – the space, equipment, people and networking at Plexus are incredible!

I was lucky enough to follow two amazing demonstrations that kept everyone glued to their seats and fully engaged – the first from Dr. Alan Flake of CHOP, who demonstrated an artificial womb that has the potential to significantly decrease the mortality and birth defects that can arise with p...
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I Love Entrepreneurs

Last night I had the pleasure of presenting to a group of entrepreneurs at theCorzo Center at the University of the Arts.  The topic was “Moving Your Ideas Forward,” where I talked about brand building and what that means to brand success. Connect to presentation here.

What I liked best about the night was the excitement that young entrepreneurs have for their companies.  Everything is shiny and new, and the journey is just beginning.  I have always loved this time in the lifecycle of a company.  It’s all about potential and opportunity.  This is where branding begins...
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How Marketing Can Support Sales: Generating Leads Through Webinars

The sheer size of the prospect universe for most companies is daunting, and pursuing unqualified leads is expensive, time consuming and ineffective.

Thankfully, marketers can help sales narrow their focus by implementing initiatives, such as webinar campaigns, that generate inbound inquiries from interested prospects.

Successful webinar campaigns can:

• Strengthen corporate/executive thought-leadership positioning • Educate target audiences on key industry and value drivers • Increase traction with existing prospects • Identify and deliver ne...
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It’s Planning Season!

Along with pumpkins and early thoughts of turkeys and treats, it’s time to think about 2010 planning. Too often, strategic planning is pushed off –becoming a rush job at the end of the year when budgets are due. The result is lackluster first quarter sales and another year off to a slow start.

Planning takes time – time to evaluate what went right and wrong during the year, time to conduct customer or prospect research, and time to develop the strategies that will make a difference in the coming year.

A good marketing plan takes into account ...
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Don’t let the bullets kill your next presentation

How many presentations have you sat through where the speaker droned on reading every word of 12pt text on every slide? Too many to count, I suspect. It's an all-too-common malady among presenters. Matt Helmke, a senior strategist here at 0to5, is one who is not afflicted with this illness. Recently, Matt produced a slide presentation where he discussed the best practices in presentation design, development and delivery based on Garr Reynold’s seminal book, Presentation Zen. Reynolds is an internationally acclaimed presentation designer and communications expert living in Japan whos...
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