Posts Tagged ‘Creative’

Graphic Design 101 — The Creative Brief

First things first: the Creative Brief.

So, what is a creative brief?

Think of a creative brief as a sort of map that will lead the team’s creative thinking from problems to solutions. Now, more than ever, creative briefs are a necessary first step. They provide a skeleton or blueprint for your creative approach, which includes well-identified and well-articulated summary of the key factors and variables that can impact a project. It also includes things like client preferences, information about competitors, business and brand goals, and project particulars. Attempting a project...
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Nov 13

A Few To-Do’s When It Comes to Website Creation

by Katie Cannon

Creating a website can be a fun and inspiring project, but can also become a headache if the right steps are not taken. Having an online presence is more important than ever. With more individuals beginning the buying cycle online, an easily findable, informative ans functional website can make a world of difference.

At Zer0 to 5ive, we find developing an effective website is a tightrope walk between creativity and delivering up to the standards mandated by your client. Remember you have been hired by your client and the ultimate creative vision is their...
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A New Day for Airclic

by Marybeth Sheppard

Congratulations to our client, Airclic, for the recent launch of their new website and corporate strategy.

Airclic develops mobile software products that dramatically improve the performance of an organization’s supply chain, logistics and field services operations. Airclic’s products save time, money and improve customer satisfaction.

Earlier this year, Airclic saw the opportunity to take advantage of SaaS-based solutions to further drive adoption of mobile software. Their recent launch includes the first of several SaaS-based ...
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Apr 26

How Much Should a Small Business Website Cost?

I was recently asked to answer that question as part of an article that ran in the NY Report — and as you might guess, the answer is “it depends.”

Web sites run the gamut from strictly brochure-ware with little interaction to fully interactive, highly complex data gathering entities. At the heart of every web site development, however, are the questions: what are my objectives and who is my audience.

Check out the article written by my friend and former boss and mentor, Paul McKeon. Also, don’t forget to download our SEO white paper, so that you can get maximum ...
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Mar 04