NWEA is a K-12 assessment and research organization that supports students and educators in more than 146 countries through research, assessment solutions, policy and advocacy, and professional learning.
Objectives
- Educate key stakeholders on the impact of COVID closures on student learning: the COVID Slide
- Generate broad national visibility of NWEA’s research and team
- Establish NWEA as the leading resource for trusted data and insights on COVID learning loss
- Build NWEA’s SOV in ed policy, equity, and professional development
2020 Results
4,400+
articles
including: Fast Company, New York Times, NPR, Axios, Wall Street Journal, EdSurge, Forbes, EducationWeek, Fox News, Time, AP, Business Insider, and The Washington Post, among others
media impressions
24B+
interviews with top-tier national, education, and policy media, as well as local media
166
broadcast interviews
68
bylines/guest blogs
on research
20+
impressions
430,000
engagements
50,000
attendees for webinar
3,425
Program won a Silver Anvil Award Summer 2021
Media Highlights
