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In today’s buyer-empowered marketplace, it is becoming increasingly difficult for companies to establish brand loyalty and effectively reach their target demographics. Audiences have become deafened to companies’ self-promotion, and standard marketing practices are falling short.…
By Alyson Kuritz In recent years, the topic of telecommuting has been a divided issue. Some swear that in-office interaction boosts creativity and, in turn, productivity. Others feel that working at home is the optimal…
Crocs. Cake Pops. Uggs. Snuggies. What do all these have in common? Well, you probably hated them before you loved them. Uggs were ugly, Cake pops were foreign, and Crocs were for geezers. Turns out,…
A byline article is a great opportunity for a client to tell their story. For PR pros, that means delivering a well thought out and written piece. Luckily, with a little planning and attention to detail, your byline article can be perfect.
With SurveyMonkey, you can develop, distribute and analyze your survey to provide reporters with important statistics and proof points. Getting reporters to cover your survey results requires effective execution and promotion.
Have you ever been told you that you weren’t creative? Maybe it was an art teacher you had in 6th grade who shook her head in pity when she reviewed your work, or a classmate…
What does it mean to be creative? Do you always need to think outside the box, or can you be creative within a set of rules you need to abide by? Are you born creative,…
Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a…
We’re all guilty of jumping on the bandwagon once or twice in our lives (maybe more?), whether it was pairing socks with your Birkenstocks, bleaching your hair so you could be more like Eminem, or…
I hate to be the bearer of bad, awful news, but there isn’t a patented formula for successful content marketing. No matter how much we all wish that every post we publish would set the…
