Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
So, what is the Brand Gap? Unfortunately the left brain (analytical, logical, linear, concrete) doesn’t always know what the right brain (intuitive, emotional, spatial, visual) is doing. Whenever there’s a rift between strategy and creativity…
Video is increasingly becoming a preferred channel to market a business and engage with target audiences – customers, media and influencers – that is much more exciting and entertaining than text and photos. Video can…
Skype is continuing to gain popularity with reporters. Whether you are responding to breaking news, pitching a distant media market, or offering up a client or spokesperson that is traveling, Skype provides an easy-to-use, cost…
Name: Lauren Innella Position at Zer0 to 5ive: Creative Director Education: Penn Stain Main Campus, B.S. Liberal Arts / The Art Institute of Philadelphia, A.S. Graphic Design Hobbies: Working out, Photography, Cooking/Baking, Shopping online Favorite…
If you develop websites in WordPress, there is a good chance that you have heard of Gravity Forms, a well-known plugin that allows you to implement forms very easily into your website. How Does it…
The average individual probably wouldn’t correlate the art of being “zen” with the deadline and results-driven world of marketing and public relations. However, maintaining a calm, clear and patient mind can be the key to…
According to Mitch Joel, the author of Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, we no longer live in a world of six degrees of separation, but rather six pixels…
I recently put together a blog post with steps one through five for getting more and better consumer media coverage. Here’s a look at steps six through 10: 6. Create Expert Tips/Top Five Lists – Pitch the reporter with…
With the top consumer reporters getting 100+ pitches a day, while also juggling deadlines and special requests from their editors, it’s important to have a solid plan of action for opening the door to more…
Wikipedia is an online encyclopedia covering just about every topic out there. It is maintained by a worldwide community of volunteers, who routinely edit and update the information. PR professionals can help their clients be…
