Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
I recently put together a blog post with steps one through five for getting more and better consumer media coverage. Here’s a look at steps six through 10: 6. Create Expert Tips/Top Five Lists – Pitch the reporter with…
With the top consumer reporters getting 100+ pitches a day, while also juggling deadlines and special requests from their editors, it’s important to have a solid plan of action for opening the door to more…
Wikipedia is an online encyclopedia covering just about every topic out there. It is maintained by a worldwide community of volunteers, who routinely edit and update the information. PR professionals can help their clients be…
Last night I had the pleasure of presenting to a group of entrepreneurs at theCorzo Center at the University of the Arts. The topic was “Moving Your Ideas Forward,” where I talked about brand building and…
November 5th marked the annual WordCamp Philly – a much-anticipated conference for designers and developers in the Philly area that use WordPress. WordCamp Philly is intended to be the premiere WordPress-related technical conference in Philadelphia, offering various…
I just finished a whirlwind of 3 “tech” conferences in 4 weeks: EDUCAUSE (higher ed tech), Aspire 2011 (LivePerson’s global summit on customer engagement) and Defrag 2011 (internet innovation around information transformation). Three different conferences,…
Social media started as a peer-to-peer connection tool – it was something people used to stay in touch, post photos, and share news and events. In the beginning, it was a channel used among friends…
The days of hard copy press kits may be gone, but that doesn’t mean that the media no longer needs the information that these kits contained. Management bios, corporate fact sheets, FAQs, the latest company…
In marketing and PR, attention is often focused on the ability to write the perfect press release or successfully pitch the media to secure a placement. Not often is attention paid to the art of…
In Part 1 of my review of Brand Simple, I focused on brand-related definitions and an explanation of Allen Adamson’s 5 steps to helping your brand succeed. Another key takeaway from the book is Adamson’s explanation…
