BLOG

With all the recent zombie movies, television shows and related content, we’re all probably wondering what we would do in the case of a zombie attack – aren’t we? No worries are necessary though, as…

A “framework” is a tool or a method for thinking about a business situation or decision – such as launching a new product, considering a move into a new market or defining a corporate strategy.…

Zer0 to 5ive’s Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the BtoB magazine article, “Making Sites More Social.” The article discusses the newfound importance of social media integration to a website’s success, but warns…

The sheer size of the prospect universe for most companies is daunting, and pursuing unqualified leads is expensive, time consuming and ineffective. Thankfully, marketers can help sales narrow their focus by implementing initiatives, such as…

Whether you are dealing with a product failure or recall, a lawsuit or a crime committed by an employee – all crises have in common the potential to damage the reputation of your Company (or…

When you’re in PR, the unexpected can always happen. We’ve all been there. But, at Zer0 to 5ive, we’ve found that unexpected events can result in great opportunities – if you’re flexible. Last June, we…

Zer0 to 5ive was tapped by GENCO, a global Top 25 third party logistics (3PL) company, to create an awareness campaign for its website NoBetterDeal.com, a site a secondary market site that sells retail merchandise…

2010 was an excellent year for Zer0 to 5ive and our clients.  We won the Silver Anvil for the second year in a row in B2B Integrated Communications, we won the Big Apple Award of…

Zer0 to 5ive was awarded the recognition of an Official Honoree in the 14th Annual Webby Awards for its work on the Omnyx website. The Webby Awards is the leading international award honoring excellence on…

Earlier this year, we worked with Airclic to reposition the company as it transformed itself into a SaaS-based mobile logistics products provider. This included developing a new logo, product architecture, corporate and product positioning and…