Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
In the age of digital advertising and social media influencers, it’s easy to overlook one of the oldest and most effective forms of marketing – word of mouth. But make no mistake, word-of-mouth marketing (WOMM)…
By Patrick Reilly Editorial calendars (ed cals for short) have been a staple of PR planning for years. Whether it be when a new year starts or when a new client is onboarded, they are…
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
The term “thought leader” can be traced back to 1887, but it was brought to life in 1994 by Joel Kurtzman, the founding editor-in-chief of Strategy & Business magazine. Joel used the term to describe…
By: Maria Koblish The expectations of both clients and journalists are high, and balancing them is key. Clients want coverage maximized and with top-tier outlets, and the media wants stories about topics and trends that…
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
By Andie Levine The right media coverage can significantly impact your brand’s visibility and reputation. Knowing how to effectively leverage your coverage is essential to reaching the widest possible audience and achieving your marketing and…
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
