In PR, we talk about strategy constantly. It’s in every deck, every proposal, every client conversation. But if you step back, a lot of what most people call “strategy” isn’t strategy at all, but a…
True market leaders don’t chase demand—they define it. That’s the premise of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Alan Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney. Play Bigger…
Learn about the six characteristics of compelling social media content that are outlined in Gary Vaynerchuk’s book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”
