BLOG

By Sydney Peterson

Happy Book Lovers Day! At Zer0 to 5ive, we’re excited to celebrate this holiday as we value the opportunity to expand our knowledge through reading. Are you looking to learn more about PR and marketing? Explore one of our recent blog posts highlighting industry-related books.

Three Takeaways from the Book, “Pitch Perfect: How to Say It Right the First Time, Every Time,” That Can Be Applied to PR and Media Interviews

The book “Pitch Perfect” shares lessons that can help clients improve their communication skills. Distilled into seven principles these lessons can be applied to public speaking, interviews, or any important conversation. In this blog post, we look at three that are especially relevant for PR and media interviews.

Adam Grant’s “Think Again” Teaches Us to Stay Curious – and Ask (a lot) of Questions!

In Adam Grant’s, “Think Again,” he discusses how things might improve in our work and personal lives if we keep an open mind. There are three key tools we cling to, says Grant, and those are evenly distributed between our assumptions, habits, and instincts, leaving out the most valuable, “having an open mind.”

How Boxing Is Like Social Media – and How to Land Those Killer Blows with Outstanding Content

Learn about the six characteristics of compelling social media content that are outlined in Gary Vaynerchuk’s book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”

Looking for More PR and Marketing Book Recommendations?

Check out our full recommended reading list. Happy reading!