The last five years have seen a marked changed in the way content is generated online. Instead of relying on a newsroom staffed with journalists, online media platforms are trading on their infinite column length…
In Jason Miller’s 2014 magnum opus, Welcome to the Funnel, he riffs on several high-level concepts related to marketing, including the Big Rock, the blogging food groups and the 6 golden rules of social media.…
Satisfying the rendering differences between the vast selection of email clients out there is an ongoing battle with web developers. Here are a few tips that can help save you hours of coding headaches. Use…
Surveys and statistics can lend a powerful punch to PR campaigns. When a PR pitch is supported with credible numbers and statistics, it is much more likely to get the attention of the media and…
By Alyson Kuritz In recent years, the topic of telecommuting has been a divided issue. Some swear that in-office interaction boosts creativity and, in turn, productivity. Others feel that working at home is the optimal…
Crocs. Cake Pops. Uggs. Snuggies. What do all these have in common? Well, you probably hated them before you loved them. Uggs were ugly, Cake pops were foreign, and Crocs were for geezers. Turns out,…
A byline article is a great opportunity for a client to tell their story. For PR pros, that means delivering a well thought out and written piece. Luckily, with a little planning and attention to detail, your byline article can be perfect.
With SurveyMonkey, you can develop, distribute and analyze your survey to provide reporters with important statistics and proof points. Getting reporters to cover your survey results requires effective execution and promotion.
Have you ever been told you that you weren’t creative? Maybe it was an art teacher you had in 6th grade who shook her head in pity when she reviewed your work, or a classmate…
