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When you’re a B2B tech company and a prospective customer starts evaluating who to work with, they’re not just comparing features or pricing. They’re trying to answer a much more human question: “Can I trust…

Going back to PR 101, public relations is most widely defined as a strategic communication process that builds mutually beneficial relationships between an organization and its public. Those beneficial relationships extend to the media –…

When it comes to PR, the best outcomes don’t just come from a good idea or a well-drafted pitch, but from strong, collaborative partnerships between agencies and clients. Clients play just as big a role…

For public relations professionals, a media list is the lifeblood of any communications campaign. Once your pitch is finalized, plans are in place, and you’re ready to execute, not only are the right media contacts…

Bluesky, a social media platform that was first launched in 2019, is a competitor for X (formerly known as Twitter). The platform has recently attracted many new users, including a growing number of media publications…

Whether you’re in education, AI, healthcare, or tech, today’s companies must navigate an increasingly complex and fast-moving communications landscape. From policy changes to regulatory debates and cultural flashpoints, effective communication requires a strategic and well-prepared…

Whenever a client signs on for PR support, the ultimate goal is to obtain media coverage. For many types of clients, especially startups, “hard” news, which is the gold standard for connecting with reporters, is…

At the heart of PR lies the mastery of communication. From crafting persuasive narratives to engaging with stakeholders, the ability to articulate ideas clearly and concisely is indispensable. However, public relations extends beyond writing proficiency;…

0to5 sat down with Matt Leon, a journalist for KYW News Radio, to discuss his insight on PR Professionals working with podcasts

By Michelle Pujadas, Founder and co-CEO

I started Zer0 to 5ive because I was working at a global PR agency, which I really liked, but we weren’t set up to work with small start-ups and…