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0to5 sat down with Christina Samuels, the Deputy Managing Editor for The Hechinger Report, to discuss her perspective on working with PR professionals.

As PR professionals, we are often asked how we can measure the value of our efforts. Common ways we measure success are by counting the total number of articles, impressions, and opportunities garnered. Today, these…

Editorial calendars (ed cals for short) have been a staple of PR planning for years. Whether it be when a new year starts or when a new client is onboarded, they are a go-to place…

The term “thought leader” can be traced back to 1887, but it was brought to life in 1994 by Joel Kurtzman, the founding editor-in-chief of Strategy & Business magazine. Joel used the term to describe…

The expectations of both clients and journalists are high, and balancing them is key. Clients want coverage maximized and with top-tier outlets, and the media wants stories about topics and trends that their readers care…

The right media coverage can significantly impact your brand’s visibility and reputation. Knowing how to effectively leverage your coverage is essential to reaching the widest possible audience and achieving your marketing and PR goals. The…

0to5 Team Member, Colleen Martin, interviewed Elizabeth Heubeck, a staff writer for Education Week.

0to5 Team Member, Sydney Stressman, interviewed Freelance Technology Reporter, Steven Aquino. Read his insights on how journalists and PR professionals can successfully collaborate.

0to5 Team Member, Lindsay Hull, interviewed K-12 Dive Education Reporter, Kara Arundel. Read their discussion on the dynamics of PR-journalist relationships within the media industry.

“Pitch Perfect” shares lessons that can help clients improve their communication skills. Distilled into seven principles these lessons can be applied to public speaking, interviews, or any important conversation. In this blog, we look at three that are especially relevant for PR and media interviews.