This past Thursday, I had the opportunity to be the keynote speaker at the Plexus Healthcare Innovation Hub in Philly. What an amazing place for health tech startups, especially medical device companies to get started…
Last night I had the pleasure of presenting to a group of entrepreneurs at theCorzo Center at the University of the Arts. The topic was “Moving Your Ideas Forward,” where I talked about brand building and…
The sheer size of the prospect universe for most companies is daunting, and pursuing unqualified leads is expensive, time consuming and ineffective. Thankfully, marketers can help sales narrow their focus by implementing initiatives, such as…
Along with pumpkins and early thoughts of turkeys and treats, it’s time to think about 2010 planning. Too often, strategic planning is pushed off –becoming a rush job at the end of the year when…
How many presentations have you sat through where the speaker droned on reading every word of 12pt text on every slide? Too many to count, I suspect. It’s an all-too-common malady among presenters. Matt Helmke,…
