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When it comes to Twitter, it is easy to get overwhelmed by the seemingly limitless number of folks tweeting about technology. In the world of PR and marketing, those Tweeters dolling out nuggets of wisdom,…

Video is increasingly becoming a preferred channel to market a business and engage with target audiences – customers, media and influencers – that is much more exciting and entertaining than text and photos. Video can…

According to Mitch Joel, the author of Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, we no longer live in a world of six degrees of separation, but rather six pixels…

Social media started as a peer-to-peer connection tool – it was something people used to stay in touch, post photos, and share news and events. In the beginning, it was a channel used among friends…

As the economy picks up, more businesses are reinstating their PR programs to share news and connect with prospects. In addition, businesses are looking for PR pros to engage with their customers via social media.…

With all the recent zombie movies, television shows and related content, we’re all probably wondering what we would do in the case of a zombie attack – aren’t we? No worries are necessary though, as…

Zer0 to 5ive’s Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the BtoB magazine article, “Making Sites More Social.” The article discusses the newfound importance of social media integration to a website’s success, but warns…

Marketing has its March Madness that is almost as crazy and exciting as basketball’s. March is the month that the numbers start to matter: Are we meeting sales projections for the first quarter? Is our…

The start of every year brims with opportunities for great marketing and results. Here are some key take-aways from 2009 as we move into 2010. Key Marketing Take-Aways From 2009 1. Your message and brand…

I gave a presentation on brand building recently and someone asked me about Twitter:  should he be using it or not? I answered his question with one of my own: who are your customers and prospects and…