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by Michael Levey

Kathleen is a Senior Marketing Strategist at 0to5.

Marketing has its March Madness that is almost as crazy and exciting as basketball’s. March is the month that the numbers start to matter: Are we meeting sales projections for the first quarter? Is our…

I was recently asked to answer that question as part of an article that ran in the NY Report — and as you might guess, the answer is “it depends.” Web sites run the gamut…

Image courtesy of OraSure Technologies   Before you clear the last thing off your desk, attend the holiday party and hop on the plane to Barbados, remember to add that one last item to your…

Along with pumpkins and early thoughts of turkeys and treats, it’s time to think about 2010 planning. Too often, strategic planning is pushed off –becoming a rush job at the end of the year when…

When used correctly, email marketing can be a powerful part of an integrated communications campaign and an effective tool for reaching your customers and prospects with offers or information. However, current CAN-SPAM laws and poor…

Emailing the media is easy. You draft your pitch, email the reporter and wait to hear back. On a good day, the reporter writes back that he or she wants to interview your client. On…

We just completed another ChalkTalk for a new client yesterday where we went through our competitive positioning process.  Once again, having your client really think about their differentiators, market challenges and market opportunities crystallizes a competitive difference…

Have you ever cringed when you were given a research question for a business plan or product launch and you don’t know where to start? Upon first glance, it seems impossible to find something like…