Archive for the ‘Media’ Category
The Benefits of Adding Video to Your Content Marketing Strategy
Don’t Join Social Media! Unless It’s for the Right Reasons
Tips for Partnering with your PR & Marketing Firm to Maximize Results
How to Rock Your Next Media Tour
The role of research in media relations
There are various types of research involved in PR: primary research, which can be focus groups, phone interviews, online surveys; and secondary research, which includes market and industry research, news tracking, competitive analysis, media and analyst audits, and media/social media analysis and more. Each of these tools c...
5 Tips for Building Relationships with Media
I'm lovingly known around the office as the “media stalker.” Don’t worry, I haven’t crossed any lines, but it’s hard to be ignored when you feel that you have crafted the perfect pitch to the perfect reporter. So, when ema...
Tips for Breakthrough PR Writing
In listening to a recent PRWeek webinar, titled, “Tips for Breakthrough PR Writing,” I got some critical reminders about the impor...
Valencell Turns Heads at CES
How to Secure Awesome Coverage When a Major News Story is Breaking
The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic that editors are interested in.
As a PR person working with healthcare clients, it seems as though every reporter is looking to link their stories to Ebola in anyway they can. If that’s not an option for you, as it isn’t for me, here are some tips that will help ensure that your clients get the visibility they deserve.
1. Address the obvious. Att...
Measuring PR Efforts in 2014: Why Counting Hits Means Nothing.
How and what you measure can vary based on the goals of your program and who your audience is.
I recently attended a measurement conference held by Cision and Vocus in New York that discussed this topic. The room was full of PR professionals from all industries and company sizes. Everyone was in agreement that ad equivalency is “dead,” and that there needs to be a better way to measure the impact of PR.
The push back on ad equivalency and the ineffectiveness of this comparison was based on the fact that an earned editorial ...