Archive for the ‘Teamwork’ Category

Solving One of the Most Painful Problems in Business: Death by Meeting

I recently read the national best-selling book “Death by Meeting” by Patrick Lencioni. The book is a “leadership fable” about how a man named Casey, the CEO of a company called Yip, helped revamp and refocus the structure of the executive meetings in his company to help move his business forward. The book opened my eyes to the many pitfalls of bad meetings. There are very simple, basic ways to make sure you are using your team’s time productively and accomplish what is in front of you. Meetings can be painful, long, and sometimes, even pointless. Technical solutions like Skyp...
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Jan 16

Winter Retreat 2013

The ground was covered in snow, but our Zer0 to 5ive winter retreat warmed up our Philadelphia offices for a few days in December (quite literally in the conference room!)

Bringing the team together in this way was great — building and reinforcing the culture of Zer0 to 5ive, from the principals to the interns. Activities such as fun, educational presentations from team members or the 2013 review/2014 preview may be the official parts of the agenda, but the simple act of noshing on bagels and donuts with lots of coffee in the morning with different coworkers was just as valuable...
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Dec 20

Zer0 to 5ive’s Campaign with OraSure and “Magic” Johnson Recognized in PRWeek

Meghan Sinclair/CONAN

The last few months have been a busy time at Zer0 to 5ive as the team prepared for the launch of the “Make Knowing Your Thing Today” campaign on March 25th. The campaign was an integrated marketing program for the OraQuick® in-home HIV test and included Earvin “Magic” Johnson as the spokesman for the campaign. From a TV and radio tour to a multi-channel advertising effort, the Zer0 to 5ive, OraSure and Ferrara & Co. teams worked together to drive awareness of the OraQuick test and of the need for people to know their HIV status. Goin...
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Mar 28

The Importance of a Company Culture

How important is the culture of a company? Well, according to one of the most successful CEOs today, it’s exceedingly important. Warren Buffett, business magnate, investor, and CEO of Berkshire Hathaway, wrote in an annual letter to company shareholders, “culture, more than rule books, determines how an organization behaves.”

Company culture is defined as the personality of a company. It outlines the mission, values, ethics, expectations, goals, and work environment. From top executives to newly hired employees, a company should be connected by a common culture. For Googl...
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Mar 08

Redefining the Project Manager

When we hear the title “Project Manager,” many of us think of a specific type of person. The stereotype is a serious, detail-oriented person huddled over budgets, Gantt charts and spreadsheets, typically in very large organization. While in some cases that may be true, as with all stereotypes, that description is very limiting.

Recently, I had the opportunity to attend the Project Management Institute’s 2012 Global Congress in Vancouver, BC. I attended with a client who was sponsoring and exhibiting at the event (I’m happy to report they had a great show). As I attende...
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Jan 24

Fall Retreat 2012: Going for the Touchdown

For a couple of days in November, the entire Zer0 to 5ive team holed up in our Philadelphia offices for our Fall Retreat. The focus of this retreat was education and we were able to learn with some very hands-on activities that went beyond PowerPoint presentations and into the application of the principles.

There were some of the usual retreat activities, all with a football spin for fall: account reviews, a crash course from ouraward-winning creative group and way too much caffeine. However, the opportunity to brainstorm with local entrepreneurs on a variety of topics, includi...
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The Talented Team Player: A Review of The Corner Office

In marketing and PR, attention is often focused on the ability to write the perfect press release or successfully pitch the media to secure a placement. Not often is attention paid to the art of working in teams – a fundamental skill all those in marketing and PR should possess in order to be effective.

Being a team player leads to added creative brainpower and more productive results. However, the ability to work with peers in a constructive way is often challenging, time consuming and requires a great deal of compromise.

Adam Bryant, author of the New York T...
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Oct 25