Archive for the ‘Technology’ Category

Crossing the Chasm, by Geoffrey Moore, is held in high regard at Zer0 to 5ive. In fact, it’s required reading for the account teams and some even refer to it as the “Company bible.” Moore’s book focuses on the specifics of marketing disruptive high-tech products during the early start up period, giving organizations a roadmap on how their products can successfully “cross the chasm” into the mainstream market.

One of the most vital aspects of Crossing the Chasm is positioning. Moore states that positioning is the most discussed, yet least understood, component of high-t...
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A web developer’s life is often burdened with the task of writing thousands upon thousands of lines of code and sometimes, it’s nice to have little shortcuts to ease up some of the load. Below are five tools that I have found to be incredibly helpful for streamlining the process.

1. Blind Text Generator

Need filler text for that page design? This dummy text generator has the standard Lorem Ipsum, as well as passages from Cicero, Werther, and my favorite, Kafka! What makes Blind Text Generator different from other dummy text sites is its ability to automaticall...
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Sometimes developing even the most simplistic solutions can be difficult. We have worked with several clients that have requested to keep their uploads folder private. While there are some plugin solutions that may assist in this – I figured I would post a simplistic way to do this manually to keep your code clean.

How does it work? We will be modifying the .htaccess file in the root of your WordPress directory and telling it to redirect uploaded files if a user is not logged in. We will also add a redirect parameter to tell WordPress how to handle users so they will be corre...
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A few months ago, I wrote a blog post about the Top Ten Technology Tweeters. However, anyone that actively engages in social media knows that a “Top 10” list won’t even begin to cover influencers in any category – let alone technology!

Every day, I click “Follow” on insightful, interesting, funny and resourceful tweeters so, without further ado, I give you: Top Ten Technology Tweeters: Part II:

@karaswisher: Kara Swisher is a news-breaker, short and simple. She writes for WSJ’s All Things Digital, but if you follow her Twitter feed, you may just be among...
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When it comes to Twitter, it is easy to get overwhelmed by the seemingly limitless number of folks tweeting about technology. In the world of PR and marketing, those Tweeters dolling out nuggets of wisdom, linking to articles and providing industry insights can be a major resource. But how do you know who’s worth following among the millions of techies tweeting their days away?

Here’s my list of the top 10 Twitter feeds. Take a look and do yourself a favor: click “Follow.”

@HuffPostTech: Everyone loves the Huffington Post, but the online newspaper’s technology...
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Video is increasingly becoming a preferred channel to market a business and engage with target audiences – customers, media and influencers – that is much more exciting and entertaining than text and photos.

Video can put a personality to your brand with an authenticity that is only available through face-to-face interaction. It is also affordable. The software and cameras available today are cost-effective, making this investment a winner for your business.

Here are five ways to make sure your video communications are maximized:

1) Content It is critical th...
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I just finished a whirlwind of 3 “tech” conferences in 4 weeks: EDUCAUSE (higher ed tech), Aspire 2011 (LivePerson’s global summit on customer engagement) and Defrag 2011 (internet innovation around information transformation).  Three different conferences, three different vertical markets, three different locations and three different “feels”.  But that’s not the interesting part.  The interesting part is that all three talked about the same four things and those things weren’t so techy:

It was astounding to...
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