Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!
By Maggie Markert, Senior Strategist In today’s digital world, it is no secret that social media is a must-have for businesses. A 2018 report from the University of Massachusetts Dartmouth found that an overwhelming majority…
By Colleen Martin, Principal If, like me, you have been working in Public Relations (or, more specifically, media relations) for more than a decade, chances are at some point in your career, you have either…
By Michelle Pujadas, Founder & co-CEO Wow! We made it! 20 years, nearly 200 clients, a body of work, peer and client recognition, a whole lot of fun, and many bottles of champagne to celebrate…
By Michelle Pujadas, Founder & co-CEO Have you ever had a book impact your business life in a meaningful and long-lasting way? For me, that book is Crossing the Chasm. I first read it in…
By Michelle Pujadas, Founder & co-CEO The Zer0 to 5ive Roadmap™ dominated the early years of Zer0 to 5ive, and it is in large part what we built the company around. It was 1999 and…
By Michelle Pujadas, Founder & Co-CEO Zer0 to 5ive celebrates its 20th Anniversary in 20 days – May 21st. It’s hard to believe that so much time has gone by since we opened our doors.…
Six ways for startups, early stage and established companies to expand their brand and connect with a target audience In addition to branding your products and services, it’s also important to establish a brand identity…
Business-to-business (B2B) event marketing offers prospects a chance to interact with a company and get a first-hand account of its products, services, brand and expertise. To be effective, events must make a lasting impact. As…
In this book review, Zer0 to 5ive’s Alyson Kuritz features Bernadette Jiwa’s “Marketing A Love Story: How to Matter to Your Customers“. It’s a simple concept, but oftentimes an overlooked one: in order to be effective…
A public relations crisis can happen to any company of any size at any time. Sometimes, they happen quickly, like a product failure or a personal scandal involving a top executive. Others build up slowly,…
