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Zer0 to 5ivers have a lot of great information to share – from personal experience, books we love, and lessons we’ve learned. Check out some of our latest posts!

April 2012

HTML email marketing campaigns are a great way to engage existing customers, partners or new prospects with your brand. They are also one of the most cost-effective channels to promote an event, share content, or…

April 2012

With myriad options available to reach your prospects, how do you give your message the best chance to succeed? Email has been the method of choice for many businesses, but its popularity has created a…

April 2012

Name: Michael Levey Position at Zer0 to 5ive: Director Education: BA in Economics/Business from Lafayette College and MBA in Marketing/New Venture Creation from University of Delaware Hobbies: Softball, running, traveling, board games, networking, visiting new…

March 2012

So, what is the Brand Gap? Unfortunately the left brain (analytical, logical, linear, concrete) doesn’t always know what the right brain (intuitive, emotional, spatial, visual) is doing. Whenever there’s a rift between strategy and creativity…

March 2012

Video is increasingly becoming a preferred channel to market a business and engage with target audiences – customers, media and influencers – that is much more exciting and entertaining than text and photos. Video can…

March 2012

Skype is continuing to gain popularity with reporters. Whether you are responding to breaking news, pitching a distant media market, or offering up a client or spokesperson that is traveling, Skype provides an easy-to-use, cost…

February 2012

Name: Lauren Innella Position at Zer0 to 5ive: Creative Director Education: Penn Stain Main Campus, B.S. Liberal Arts / The Art Institute of Philadelphia, A.S. Graphic Design Hobbies: Working out, Photography, Cooking/Baking, Shopping online Favorite…

February 2012

If you develop websites in WordPress, there is a good chance that you have heard of Gravity Forms, a well-known plugin that allows you to implement forms very easily into your website. How Does it…

February 2012

The average individual probably wouldn’t correlate the art of being “zen” with the deadline and results-driven world of marketing and public relations. However, maintaining a calm, clear and patient mind can be the key to…

January 2012

According to Mitch Joel, the author of Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, we no longer live in a world of six degrees of separation, but rather six pixels…