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by Marybeth Sheppard Congratulations to our client, Airclic, for the recent launch of their new website and corporate strategy. Airclic develops mobile software products that dramatically improve the performance of an organization’s supply chain, logistics and…

Kathleen is a Senior Marketing Strategist at 0to5.

Marketing has its March Madness that is almost as crazy and exciting as basketball’s. March is the month that the numbers start to matter: Are we meeting sales projections for the first quarter? Is our…

I was recently asked to answer that question as part of an article that ran in the NY Report — and as you might guess, the answer is “it depends.” Web sites run the gamut…

As more and more magazines, newspapers and trade publications move into the digital space, public relation firms can leverage SEO tactics to gain greater exposure for their clients. Journalists and bloggers are using search engines…

The start of every year brims with opportunities for great marketing and results. Here are some key take-aways from 2009 as we move into 2010. Key Marketing Take-Aways From 2009 1. Your message and brand…

Image courtesy of OraSure Technologies   Before you clear the last thing off your desk, attend the holiday party and hop on the plane to Barbados, remember to add that one last item to your…

Along with pumpkins and early thoughts of turkeys and treats, it’s time to think about 2010 planning. Too often, strategic planning is pushed off –becoming a rush job at the end of the year when…

When used correctly, email marketing can be a powerful part of an integrated communications campaign and an effective tool for reaching your customers and prospects with offers or information. However, current CAN-SPAM laws and poor…

The New York City Marathon is November 1, 2009. It’s always a big day here in the City but I never know when it is until the very day is upon me and I hear the…