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As more and more magazines, newspapers and trade publications move into the digital space, public relation firms can leverage SEO tactics to gain greater exposure for their clients. Journalists and bloggers are using search engines…

The start of every year brims with opportunities for great marketing and results. Here are some key take-aways from 2009 as we move into 2010. Key Marketing Take-Aways From 2009 1. Your message and brand…

Image courtesy of OraSure Technologies   Before you clear the last thing off your desk, attend the holiday party and hop on the plane to Barbados, remember to add that one last item to your…

Along with pumpkins and early thoughts of turkeys and treats, it’s time to think about 2010 planning. Too often, strategic planning is pushed off –becoming a rush job at the end of the year when…

When used correctly, email marketing can be a powerful part of an integrated communications campaign and an effective tool for reaching your customers and prospects with offers or information. However, current CAN-SPAM laws and poor…

The New York City Marathon is November 1, 2009. It’s always a big day here in the City but I never know when it is until the very day is upon me and I hear the…

Emailing the media is easy. You draft your pitch, email the reporter and wait to hear back. On a good day, the reporter writes back that he or she wants to interview your client. On…

What does it take to become inspired? Where do you go? What do you see? What is it that gets your wheels spinning? To me, inspiration is unique and comes to each of us in…

Implementing rounded corners has always been somewhat of a chore. With the current CSS1 and CSS2 specifications, you’re forced to slice up rounded corner images, and add all sorts of bulky, most times un-semantic code,…

Is it possible to put together a pitch template that will work for any pitch? I believe that 99% of the time, the answer is yes. Below is a sample pitch format that I’ve found…