So, what is the Brand Gap? Unfortunately the left brain (analytical, logical, linear, concrete) doesn’t always know what the right brain (intuitive, emotional, spatial, visual) is doing. Whenever there’s a rift between strategy and creativity…
Last night I had the pleasure of presenting to a group of entrepreneurs at theCorzo Center at the University of the Arts. The topic was “Moving Your Ideas Forward,” where I talked about brand building and…
In Part 1 of my review of Brand Simple, I focused on brand-related definitions and an explanation of Allen Adamson’s 5 steps to helping your brand succeed. Another key takeaway from the book is Adamson’s explanation…
Brand Simple, written by Landor Associates expert, Allen P. Adamson, is essentially a “brand bible.” First published in 2006, it explains in clear, actionable language, what the best brands know and how the most successful…
Earlier this year, we worked with Airclic to reposition the company as it transformed itself into a SaaS-based mobile logistics products provider. This included developing a new logo, product architecture, corporate and product positioning and…
by Katie Cannon Creating a website can be a fun and inspiring project, but can also become a headache if the right steps are not taken. Having an online presence is more important than ever.…
by Marybeth Sheppard Congratulations to our client, Airclic, for the recent launch of their new website and corporate strategy. Airclic develops mobile software products that dramatically improve the performance of an organization’s supply chain, logistics and…
As more and more magazines, newspapers and trade publications move into the digital space, public relation firms can leverage SEO tactics to gain greater exposure for their clients. Journalists and bloggers are using search engines…
The start of every year brims with opportunities for great marketing and results. Here are some key take-aways from 2009 as we move into 2010. Key Marketing Take-Aways From 2009 1. Your message and brand…
Image courtesy of OraSure Technologies Before you clear the last thing off your desk, attend the holiday party and hop on the plane to Barbados, remember to add that one last item to your…
