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June 2016

Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a…

June 2016

We’re all guilty of jumping on the bandwagon once or twice in our lives (maybe more?), whether it was pairing socks with your Birkenstocks, bleaching your hair so you could be more like Eminem, or…

May 2016

Whether you are redesigning your company’s website, developing event collateral, or implementing a PR program, an outside agency can be your most valuable resource. However, it’s critical that you, as the client, guide them on…

April 2016

Your client is about to make a big announcement or wants to promote the company’s latest campaign. You know what that means…time to plan another media tour. The question is, how do you make the…

March 2015

In PR, it is always best to have the facts on your side. From pitching a new client to building a strategic communications plan to finding the right media pitch targets, research plays a critical…

March 2015

I think it’s fair to say that at some point in everyone’s public relations career, they’ve employed some form of the “spray and pray” pitching method. Shooting a press release or pitch out to everyone…

January 2015

The importance of writing well cannot be emphasized enough in public relations. For PR Pros, writing is a core competency that is a part of everything that we do – whether that’s a press release,…

October 2014

Getting great coverage for your clients isn’t always easy. It takes creativity, determination, and strategy. The task becomes even more difficult when a major, global news story is breaking, and that becomes the only topic…

October 2014

Measuring a PR program can be difficult. How and what you measure can vary based on the goals of your program and who your audience is. I recently attended a measurement conference held by Cision…

October 2014

It is no secret that the world of PR is a tough one, and the first year on the job is one of the most difficult. For most, the first year is dedicated to learning…