One of PR’s most frequently asked questions is, “What is the ‘best’ way to pitch the media?” And while everyone has their own opinion as to what works best, I’ve compiled a list of the…
When someone asks me for advice on pitching reporters, I always think back to an article by Business Insider’s Alyson Shontell outlining some best practices of pitching via e-mail. Back when it was first published, I immediately thought it…
Meghan Sinclair/CONAN The last few months have been a busy time at Zer0 to 5ive as the team prepared for the launch of the “Make Knowing Your Thing Today” campaign on March 25th. The campaign…
I recently attended a networking luncheon event at the Publicity Club of New York, the oldest ongoing organization for public relations professionals in the country. The topic? Technology, Startups & Entrepreneurs. I was interested to…
Although the term, “PR outreach” most commonly conjures a process of directly contacting the media to pitch a story, there are alternative ways to spread a client’s message that are equally effective and engaging. Zer0…
The average individual probably wouldn’t correlate the art of being “zen” with the deadline and results-driven world of marketing and public relations. However, maintaining a calm, clear and patient mind can be the key to…
I recently put together a blog post with steps one through five for getting more and better consumer media coverage. Here’s a look at steps six through 10: 6. Create Expert Tips/Top Five Lists – Pitch the reporter with…
With the top consumer reporters getting 100+ pitches a day, while also juggling deadlines and special requests from their editors, it’s important to have a solid plan of action for opening the door to more…
