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April 2013

When someone asks me for advice on pitching reporters, I always think back to an article by Business Insider’s Alyson Shontell outlining some best practices of pitching via e-mail. Back when it was first published, I immediately thought it…

March 2013

Meghan Sinclair/CONAN The last few months have been a busy time at Zer0 to 5ive as the team prepared for the launch of the “Make Knowing Your Thing Today” campaign on March 25th. The campaign…

February 2013

I recently attended a networking luncheon event at the Publicity Club of New York, the oldest ongoing organization for public relations professionals in the country. The topic? Technology, Startups & Entrepreneurs. I was interested to…

January 2013

Although the term, “PR outreach” most commonly conjures a process of directly contacting the media to pitch a story, there are alternative ways to spread a client’s message that are equally effective and engaging. Zer0…

February 2012

The average individual probably wouldn’t correlate the art of being “zen” with the deadline and results-driven world of marketing and public relations. However, maintaining a calm, clear and patient mind can be the key to…

January 2012

I recently put together a blog post with steps one through five for getting more and better consumer media coverage.  Here’s a look at steps six through 10: 6. Create Expert Tips/Top Five Lists – Pitch the reporter with…

January 2012

With the top consumer reporters getting 100+ pitches a day, while also juggling deadlines and special requests from their editors, it’s important to have a solid plan of action for opening the door to more…