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March 2014

Crossing the Chasm, by Geoffrey Moore, is held in high regard at Zer0 to 5ive. In fact, it’s required reading for the account teams and some even refer to it as the “Company bible.” Moore’s…

April 2013

A web developer’s life is often burdened with the task of writing thousands upon thousands of lines of code and sometimes, it’s nice to have little shortcuts to ease up some of the load. Below…

February 2013

Sometimes developing even the most simplistic solutions can be difficult. We have worked with several clients that have requested to keep their uploads folder private. While there are some plugin solutions that may assist in…

January 2013

A few months ago, I wrote a blog post about the Top Ten Technology Tweeters. However, anyone that actively engages in social media knows that a “Top 10” list won’t even begin to cover influencers in…

September 2012

When it comes to Twitter, it is easy to get overwhelmed by the seemingly limitless number of folks tweeting about technology. In the world of PR and marketing, those Tweeters dolling out nuggets of wisdom,…

June 2012

This book shows you all the new tags that HTML5 introduces, how to use them, and how they will be practically used in the future. The book also touches on SEO and how HTML5 will…

March 2012

Video is increasingly becoming a preferred channel to market a business and engage with target audiences – customers, media and influencers – that is much more exciting and entertaining than text and photos. Video can…

March 2012

Skype is continuing to gain popularity with reporters. Whether you are responding to breaking news, pitching a distant media market, or offering up a client or spokesperson that is traveling, Skype provides an easy-to-use, cost…

November 2011

I just finished a whirlwind of 3 “tech” conferences in 4 weeks: EDUCAUSE (higher ed tech), Aspire 2011 (LivePerson’s global summit on customer engagement) and Defrag 2011 (internet innovation around information transformation).  Three different conferences,…