Archive for the ‘Client’ Category

Jobcase Teams with Zer0 to 5ive

Jobcase, a site that helps to connect the world’s workforce to empower them in their vocational, professional, and volunteering pursuits, has partnered with Zer0 to 5ive to assist in promoting its services through public relations and other marketing efforts. The engagement kicked off with a ChalkTalk and messaging session and will continue throughout the year.
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Jan 20

Valencell Turns Heads at CES

Zer0 to 5ive’s client Valencell, a leader in biometric wearable technology, attended CES 2015 to promote its robust, highly accurate and proven PerformTek biometric technology, which is licensed by industry leaders such as LG, Jabra and Intel. To support their attendance at the show, Zer0 to 5ive arranged for nearly 30 media briefings with top consumer, technology and business outlets. The show was a huge success for the company, resulting in millions of impressions both in social media and in the press.
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Jan 05

Zer0 to 5ive is a PRSA Silver Anvil Award of Excellence Winner!

We are proud to announce that Zer0 to 5ive has been awarded the Silver Anvil Award of Excellence for the 2012 World Risk Day Campaign, created for our client, Active Risk. The Silver Anvil is one of the most prestigious awards in public relations. Our Client’s Challenge When it comes to risk management, most companies focus on project risk, utilizing Excel spreadsheets and a siloed approach to compliance. The result is billions of dollars lost every year through mismanaged risks and missed opportunities. Active Risk, a provider of Enterprise Risk Management (ERM) software, enables compan...
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Jun 17

Zer0 to 5ive’s Campaign with OraSure and “Magic” Johnson Recognized in PRWeek

Meghan Sinclair/CONAN

The last few months have been a busy time at Zer0 to 5ive as the team prepared for the launch of the “Make Knowing Your Thing Today” campaign on March 25th. The campaign was an integrated marketing program for the OraQuick® in-home HIV test and included Earvin “Magic” Johnson as the spokesman for the campaign. From a TV and radio tour to a multi-channel advertising effort, the Zer0 to 5ive, OraSure and Ferrara & Co. teams worked together to drive awareness of the OraQuick test and of the need for people to know their HIV status. Goin...
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Mar 28

The Art of the Case Study

It’s widely known that word of mouth and recommendations from peers are among the most powerful marketing tools in marketing. And for good reason: a compelling case study talks about your product from a customer’s perspective, which helps prospects create a vision of how your product can help them meet their objectives as well.

However, case studies can be challenging to write, particularly if you have busy customers with little time for interviews and approvals. That’s why it’s important to have a well-honed approach to case study development.

At Zer0 to ...
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Mar 22 is a Davey Award Winner!

We are proud to announce that Zer0 to 5ive has been awarded a 2012 Davey Award for developing the Active Risk website:

The Davey Awards are international creative awards focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2012 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

The Davey is judged by the International Academy of the Visual Arts, an invitation-only...
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Nov 02

Broadcasting Your Client’s News

Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage.  We work with a lot of print and online publications. But, one of the most exiting “hits” – for both the agency and the client – is the broadcast placement.  Not only does broadcast itself garner tremendous visibility for your client, it often extends to online and sometimes print coverage.

How can you achieve this type of placement? There’s no doubt that airtime is competitive.  Having a great, timely announcement or product launch will...
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Jul 13
Client,  Media,  News,  Strategy,  Tips

The Most Important Plan You Hope You Never Have to Use

Whether you are dealing with a product failure or recall, a lawsuit or a crime committed by an employee – all crises have in common the potential to damage the reputation of your Company (or your client’s company). You rarely see them coming. But, the good news is that there are things you can do to be prepared and minimize the damage.

With this in mind, we’ve put together a short list of tips:

Have a Plan

With the immediate nature of today’s news cycle, the first hour is the most important in any crisis. It is critical for companies to be prepa...
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Mar 22 Recognized as One of Crain’s Top 10 Best BtoB Sites of 2010

Earlier this year, we worked with Airclic to reposition the company as it transformed itself into a SaaS-based mobile logistics products provider. This included developing a new logo, product architecture, corporate and product positioning and messaging, and brand identity. We also took the opportunity to create a new website for Airclic ( that reflected its updated brand.

It didn’t take long before the site started turning heads. Since the launch, traffic has increased by nearly 20 percent each month, the time spent on the site has increased by nearly 20 percent a...
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Oct 25

4 Design Tools That Every Graphic Designer Should Know

by Nicole Maziarz

Being a graphic designer, there are many essential tools that I can’t live without. Outside of a computer, design software (Adobe Creative Suite), books (always filled with valuable literature and great sources of inspiration), pencils sketchpads, printer, and scanner, here are a list of “must have” tools for today’s graphic designer:

Lorem Ipsum  This dummy text is great to use in a design when the final copy hasn’t yet been approved by the client. It can give your internal team and client’s alike a good i...
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Jun 25