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By Maggie Markert

In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

A year ago, we launched this blog series to offer an inside look at how our public relations team keeps our clients in the spotlight each month. Whether we’re landing a broadcast segment with Bloomberg Technology, garnering an in-depth analysis of education research in The New York Times, or securing the publication of bylines in trades like TotalRetail and DevOps.com, we are committed to uncovering the best opportunities to showcase our clients’ experts, products, research, services, and more.

Our April media moments offer a glimpse into our ongoing efforts, and we’re excited to keep you in the loop with more updates in the coming months.

Check out some of our latest media features and inclusions below!

 

The Wall Street Journal for Universal Technical Institute, Inc.

Journalists often explore national trends or changes in how people are living and working. The Wall Street Journal recently covered the rising interest in the skill trades among Gen Z. On behalf of Universal Technical Institute, Inc., our team worked with a careers reporter to provide information and data supporting this trend. The article was featured on the front page of the print edition and online. Read the article.

 

Fortune for Sony AI

A perfect combination for a strong and insightful opinion piece is research and a first-person point of view. Our team recently worked with Sony AI to submit a poignant opinion piece to Fortune that addressed bias in artificial intelligence (AI) development – particularly around skin tone. This piece resonated with the outlet’s first-person opinion editor, resulting in publication. Read the article.

 

CRN for Onymos

A powerful way to boost credibility for a company is through awards. By identifying the most fitting awards for a client and their products or services, and crafting a thorough and compelling nomination, there’s a chance to land media coverage tied to the awards program. Not all awards programs are linked to a media outlet, but some are – like those offered by CRN. Our team collaborated closely with Onymos earlier this year to craft a nomination for their IoT offering, leading to the company receiving well-deserved recognition as part of CRN’s 2024 Internet Of Things 50 program. The award win was featured in an article on CRN’s site and in the print version of its magazine in April. Read the article.

 

Imaging Technology News for PreciseDx

Collaborations between organizations can be of great interest to journalists as they not only showcase momentum but can also support credibility. On behalf of PreciseDx, our team conducted extensive and targeted outreach to diagnostic, imaging, and medical outlets about a new partnership between the company and UCLA. This outreach resulted in an article in Imaging Technology News that outlined the details of the collaboration. Read the article.

 

National Jeweler for Jewel360

Product updates and integrations can generate significant interest and coverage from the media. Our team recently leveraged a new update from Jewel360 to secure coverage in one of the top jewelry trade publications, National Jeweler. The article focused on the company’s partnership with Jewelers for Children (JFC) to offer a new donation integration. Read the article.

 

The Journal of Blacks in Higher Education for YouScience

Journalists covering education are always seeking credible and substantive data on student success and potential. , Our team recently pitched new data from YouScience that showcased that Black students across the nation possess the aptitudes for in-demand STEM careers. This research caught the eye of The Journal of Blacks in Higher Education, which summarized its findings. Read the article.

 

 

To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.