Archive for the ‘News’ Category

Tips for Breakthrough PR Writing

The importance of writing well cannot be emphasized enough in public relations. For PR Pros, writing is a core competency that is a part of everything that we do – whether that’s a press release, a pitch, a blog post, or just an email to a client. Not only is your work being judged by those paying your salary, but your peers and clients also form impressions about you based on how well you communicate. How we write is a key part of our personal brand.

In listening to a recent PRWeek webinar, titled, “Tips for Breakthrough PR Writing,” I got some critical reminders about the impor...
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Jan 28

Jobcase Teams with Zer0 to 5ive

Jobcase, a site that helps to connect the world’s workforce to empower them in their vocational, professional, and volunteering pursuits, has partnered with Zer0 to 5ive to assist in promoting its services through public relations and other marketing efforts. The engagement kicked off with a ChalkTalk and messaging session and will continue throughout the year.
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Jan 20

Valencell Turns Heads at CES

Zer0 to 5ive’s client Valencell, a leader in biometric wearable technology, attended CES 2015 to promote its robust, highly accurate and proven PerformTek biometric technology, which is licensed by industry leaders such as LG, Jabra and Intel. To support their attendance at the show, Zer0 to 5ive arranged for nearly 30 media briefings with top consumer, technology and business outlets. The show was a huge success for the company, resulting in millions of impressions both in social media and in the press.
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Jan 05

Zer0 to 5ive Unveils Bridg-it’s New Website

Bridg-it has a new look, thanks to a brand new website designed and developed by Zer0 to 5ive. The site is a longform site that incorporates the Company’s new messaging and approach to market.


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Dec 07

What Sandy Teaches Us About How People Get Information Today

Recently, the East Coast was hit by Superstorm Sandy. With 85 mph winds, rushing tides and overwhelming flooding, Sandy brought New York City’s power grid to a crashing halt. For nearly a week, major portions of the five boroughs were without power, including the entire southern third of Manhattan, with a stunning demarcation line at 39th street.

Naturally in a time of crisis, we all know the value of being “plugged in” to news reports and city press conferences for the current weather outlook, the state of the city, evacuation zones and what to do next. But what to do whe...
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Nov 09

Optimizing the Online Newsroom

The days of hard copy press kits may be gone, but that doesn’t mean that the media no longer needs the information that these kits contained.

Management bios, corporate fact sheets, FAQs, the latest company news – how do you organize this information on a website so the media can access it easily?

Here are six must-haves for today’s online newsrooms:

1)    Media contact: make sure your media contact is front and center. Provide email, phone and cell.

2)    Press releases: make sure that the newsroom contains all the company’s ...
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Nov 03

Broadcasting Your Client’s News

Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage.  We work with a lot of print and online publications. But, one of the most exiting “hits” – for both the agency and the client – is the broadcast placement.  Not only does broadcast itself garner tremendous visibility for your client, it often extends to online and sometimes print coverage.

How can you achieve this type of placement? There’s no doubt that airtime is competitive.  Having a great, timely announcement or product launch will...
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Jul 13
Client,  Media,  News,  Strategy,  Tips

Zer0 To 5ive Principals Discuss Use of Social Media in BtoB Websites

Zer0 to 5ive’s Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the BtoB magazine article, “Making Sites More Social.”

The article discusses the newfound importance of social media integration to a website’s success, but warns that the use of social media should be carefully strategized and maintained.

“Companies should use social media [in a way] that makes sense for the goals of their websites,” said Marcello Figallo, principal-creative director at Zer0 to 5ive Media. “When you’re setting out to build a si...
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Apr 07

PR Week Highlights Zer0 to 5ive’s Stellar PR Campaign for NoBetterDeal.com

Zer0 to 5ive was tapped by GENCO, a global Top 25 third party logistics (3PL) company, to create an awareness campaign for its website NoBetterDeal.com, a site a secondary market site that sells retail merchandise below wholesale prices. As a result of Zer0 to 5ive’s outreach, coverage was garnered in outlets including Fox News, NBC Atlanta, and Men’s Fitness. GENCO reported that overall NoBetterDeal.com revenue increased 83%; new customer revenue was up 130%; and site visits jumped 50%. Read more about the campaign in PR Week.
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Feb 13

Airclic Wins Crain’s Best B2B Website

Each year, Crain's BtoB Magazine, the industry-leading marketing publication, compiles a list of the "10 Great Websites". This year, we're proud to be a part of that list with Airclic.com. The site was recognized along with industry leaders Accenture, iStockphoto, SAS and Tyco for its clean design, seamless interactivity and ability to engage visitors with social media, blogs, live chat and live call functionalities. Here's what BtoB Magazine's experts had to say: "The execution of the design is clean and the interactivity is seamless. The site's vast content is organized by industry to help s...
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Sep 30