Archive for the ‘News’ Category
Tips for Breakthrough PR Writing
In listening to a recent PRWeek webinar, titled, “Tips for Breakthrough PR Writing,” I got some critical reminders about the impor...
Jobcase Teams with Zer0 to 5ive
Valencell Turns Heads at CES
Zer0 to 5ive Unveils Bridg-it’s New Website
What Sandy Teaches Us About How People Get Information Today
Recently, the East Coast was hit by Superstorm Sandy. With 85 mph winds, rushing tides and overwhelming flooding, Sandy brought New York City’s power grid to a crashing halt. For nearly a week, major portions of the five boroughs were without power, including the entire southern third of Manhattan, with a stunning demarcation line at 39th street.
Naturally in a time of crisis, we all know the value of being “plugged in” to news reports and city press conferences for the current weather outlook, the state of the city, evacuation zones and what to do next. But what to do whe...
Optimizing the Online Newsroom
The days of hard copy press kits may be gone, but that doesn’t mean that the media no longer needs the information that these kits contained.
Management bios, corporate fact sheets, FAQs, the latest company news – how do you organize this information on a website so the media can access it easily?
Here are six must-haves for today’s online newsrooms:
1) Media contact: make sure your media contact is front and center. Provide email, phone and cell.
2) Press releases: make sure that the newsroom contains all the company’s ...
Broadcasting Your Client’s News
Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage. We work with a lot of print and online publications. But, one of the most exiting “hits” – for both the agency and the client – is the broadcast placement. Not only does broadcast itself garner tremendous visibility for your client, it often extends to online and sometimes print coverage.
How can you achieve this type of placement? There’s no doubt that airtime is competitive. Having a great, timely announcement or product launch will...
Zer0 To 5ive Principals Discuss Use of Social Media in BtoB Websites
Zer0 to 5ive’s Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the BtoB magazine article, “Making Sites More Social.”
The article discusses the newfound importance of social media integration to a website’s success, but warns that the use of social media should be carefully strategized and maintained.“Companies should use social media [in a way] that makes sense for the goals of their websites,” said Marcello Figallo, principal-creative director at Zer0 to 5ive Media. “When you’re setting out to build a si...
PR Week Highlights Zer0 to 5ive’s Stellar PR Campaign for NoBetterDeal.com
Airclic Wins Crain’s Best B2B Website