Despite the negative impacts of the COVID-19 pandemic on the public relations and marketing industries, social media influencers have shown that they are here to stay, and incorporating a strong influencer marketing strategy continues to be a lucrative effort for brands.
In today’s digital-focused world its hard to find someone who isn’t on social media – whether it be your grandfather using Facebook to check in on the grandkids or your teenage niece posting every chance…
A great way to promote your brand is by leveraging popular trends. Through a few well-managed steps you can create a strong link between your product and a popular trend, giving you an extra boost…
Video as a Rising Social Medium According to Cisco, video will account for 69% of all consumer traffic by 2017. Both current statistics and trend predictions like this one indicate video’s rapid rise as a…
We’re all guilty of jumping on the bandwagon once or twice in our lives (maybe more?), whether it was pairing socks with your Birkenstocks, bleaching your hair so you could be more like Eminem, or…
2013 turned out to be a big year for social media (SM) events. From Twitter going public, to new social media networks popping up, such as Vine and Snapchat, to PR executive Justine Sacco being…
Now more than ever, having an active presence on Twitter is vital to giving your brand a voice and interacting with those in your industry. Whatever (positive) news is happening within your company, your Twitter…
A few months ago, I wrote a blog post about the Top Ten Technology Tweeters. However, anyone that actively engages in social media knows that a “Top 10” list won’t even begin to cover influencers in…
Pegged by some as a passing fad in the realm of social media, Pinterest continues to prove skeptics wrong. This online “pinboard” website is no longer just a place for women to drool over designer…
Recently, the East Coast was hit by Superstorm Sandy. With 85 mph winds, rushing tides and overwhelming flooding, Sandy brought New York City’s power grid to a crashing halt. For nearly a week, major portions…
