In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.
Today’s journalists have so many important topics to discuss as part of their coverage, and organizations like those we support at Zer0 to 5ive can offer valuable insights.
In February, we amplified our clients’ views on topics ranging from AI in education to application development challenges.
Check a few of them out!
Forbes for UTI
AI may transform entire industries, but it won’t replace skilled trades – the technology serves as a partner, not a disruptor. Our team secured interest from a Forbes contributor to speak with Universal Technical Institute, Inc., about how they’re equipping students with the latest AI knowledge to keep them ahead of the curve. Read the article.
Forbes for YouScience
As technologies like AI begin to reshape the future of our nation’s workforce, our society faces a growing and critical challenge: the misalignment between job market demands and education. Our team collaborated with YouScience to discuss this issue, which is the focus of their newly published book, “Preparing Tomorrow’s Workforce,” and to provide insights on how this misalignment can be addressed. Read the article.
SD Times for R Systems
When enterprises integrate new technologies into their solutions or operations, they encounter various challenges, including issues related to scalability and performance. Our team collaborated with R Systems to submit an insightful perspective to SD Times on why enterprises need to maintain a big-picture view when implementing new technologies. Read the article.
Education Week for AERDF
At a time when students across the country are struggling with reading and math, it is more important than ever for experts to share ways educators can help build confidence and engagement among students in these subjects. Our team worked with the Advanced Education Research and Development Fund (AERDF) to connect their CEO with a journalist at Education Week to discuss why it’s important to change the way math is talked about in daily conversations to instill more positive math identities in students. Read the article.
EdTech Digest for HMH
While AI offers many benefits to education, many educators believe it is essential to develop AI with ethical considerations in mind, and they require more professional development to use the technology effectively. Our team collaborated with HMH to conduct a Q&A for EdTech Digest on how educators feel about AI in their classrooms, where it can be most helpful, and why professional development is critical. Read the article.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.
Thought leadership is an integral part of our media relations programs and oftentimes is a significant source of coverage for our clients. This type of coverage can take shape in many forms, including as a podcast, a brief quote from an expert within a larger story, in-depth Q&As, or bylines and op-eds.
Since thought leadership stories come in various forms, our team has numerous opportunities to craft a tailored narrative that effectively emphasizes a value proposition for a technology or product (without directly naming it) or offers unique insights on current industry trends.
This month, our team secured a range of thought leadership coverage for our clients, including a few podcast features and Q&A articles.
Check a few of them out!
Techopedia for R Systems
A well-timed and engaging pitch featuring a spokesperson with deep expertise in a critical topic is the ideal combination for journalists. This is demonstrated by a recent placement by our team for R Systems and the company’s CEO around data curation in AI – a topic that is gaining traction in the media. Our team leveraged unique insights from the executive to engage in the data discussions, capturing the attention of a Techopedia journalist. That interest led to a subsequent interview, resulting in a detailed Q&A. Read it here.
AIHub for Sony AI
Great thought leadership is rooted in research, as journalists constantly seek original data or findings that help them craft compelling stories backed by facts. In the realm of AI, research is particularly critical for both discussions and media reporting. That’s why our team utilized innovative research from Sony AI to provide AIHub with the chance to engage with one of the organization’s leading thought leaders on image generation in AI. This resulted in the publication of an insightful Q&A. Read it here.
The “What the Dev?” Podcast for Digital.ai
Offering forward-looking insights from subject matter experts is a proven method for generating interview interest and media coverage. That’s why our team collaborates with clients each fall to outline compelling predictions for the upcoming year. Often, journalists simply pick up the predictions and publish them as-is, but sometimes, they help us arrange interviews for more in-depth articles or podcasts on the topic. This was the case with Digital.ai, whose CEO was on the “What the Dev?” podcast to discuss his view on the future of software engineering intelligence. Listen to the podcast here.
CyberWire’s “Caveat” Podcast for Onymos
Aligned with an awareness day or month, insights from a client’s subject matter expert can present a valuable opportunity for journalists to address the issues most important to their audience. For instance, CyberWire’s “Caveat” Podcast recently sought to delve into data privacy with Onymos. Our team leveraged Cybersecurity Awareness Month in October, along with compelling data from an Onymos report, to capture the host’s interest in speaking with the company’s CEO for a podcast episode. Listen to the podcast here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.
Each year, public relations professionals must embrace the changing media cycle and landscape as they pursue coverage for their clients. Now, more than ever, current events are shaping the topics journalists cover across various industries, and editorial teams have had to adapt their newsrooms.
In these times of change and fluctuation, public relations professionals must demonstrate true grit and agility to persevere. Our team showed these characteristics in spades.
Over the past year, we have secured thousands of articles for our clients in outlets ranging from cable news networks to technology trade publications. Each story has focused on key themes showcasing our clients’ thought leadership or has showcased significant milestones in their business journeys.
Check them out!
CNBC’s The Exchange for UTI
Universal Technical Institute, Inc. (UTI) released its year-end earnings, prompting our team to pitch the news and the organization’s CEO to key contacts while also highlighting a number of timely trends. Two of the trends included what’s in store for the skilled trades and the broader workforce in 2025, which caught the eye of producers at CNBC’s The Exchange. Watch the segment here.
Forbes for HMH
HMH recently unveiled HMH Classcraft’s(TM) AI Summarization tool, which allows teachers to quickly understand student comprehension and adapt instruction in real-time. The innovative nature of this tool and the benefits it offers educators in the classroom as they work to understand student learning in the moment garnered attention from Forbes. Read the article here.
IEEE Spectrum for Nauto
Our team is a strong proponent of rapid response pitching (or newsjacking) and has found it to be a successful method for securing media attention for our clients. One notable example of this was with Nauto and IEEE Spectrum. As a result of the team’s efforts, the company’s CEO was used as a source on detection technology for driver fatigue. Read the article here.
Education Week for AERDF
Respectful persistence is key to building relationships with journalists on behalf of our clients. By building these relationships, your client can become a go-to resource on trending topics, like in the case of the Advanced Education Research and Development Fund (AERDF). Read the article here.
Inside Higher Ed for YouScience
YouScience published a new piece of research, “Workforce Report: Fixing America’s Broken Talent Pipeline,” which offers an in-depth look at the challenges facing U.S. employers as they grapple with unprecedented labor shortages and an evolving talent landscape. This report included key information that captured the interest of Inside Higher Ed. Read the article here.
GTPlanet for Sony AI
Sony AI recently showcased new exploratory capabilities of its gaming AI agent, Gran Turismo Sophy (GT Sophy), which was of great interest to GTPlanet. The founder of the outlet sat down with two of Sony AI’s researchers to understand the latest iteration of the agent. Read the article and watch the interview here.
The Quantum Insider for Sony Innovation Fund
Insightful thought leadership on unconventional topics from client experts can be a great way to generate interest among journalists. Working with Sony Innovation Fund, our team secured interest from The Quantum Insider in speaking with one of the fund’s managing directors to hear his thoughts on quantum computing for a feature article. Read it here.
Patient Safety and Quality Healthcare for CENTEGIX
Contributed content is not only a great way for clients to assert their leadership on particular topics, but it also helps media outlets that are always in search of content. Our team worked with CENTEGIX to develop an article describing the current state of workplace safety in the healthcare industry for Patient Safety and Quality Healthcare. Read it here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.
In public relations, the ability to offer a variety of stories is critical to capturing the interest of journalists. These stories can range from funding news and product news to human-interest stories and interesting executive points of view.
Throughout October, the Zer0 to 5ive team worked diligently to place a range of features and mentions on behalf of clients.
Check them out!
CNBC Make It for UTI
Promoting an individual’s story to highlight a broader trend can be a great way to tap into the national conversation. On behalf of Universal Technical Institute, Inc., the team pitched a story about a successful alumna from Concorde Career Colleges – the organization’s healthcare division – for CNBC’s “Ditching the Degree” series. Read the article here.
Axios for NWEA
Regularly proactively pitching experts who can discuss key topics in education can get you on the radar of reporters so that when they’re covering a related topic, they will reach out. After pitching education experts to Axios on behalf of education clients, a reporter reached back out to request a comment from an expert on the impact of severe weather on students and schools. The team was able to connect this reporter with a researcher from NWEA, resulting in a story quoting one of the organization’s researchers. Read the article here.
SiliconANGLE for Sony Innovation Fund
A new round of startup funding can be intriguing for journalists, especially if they are offered exclusively or under embargo. On behalf of Sony Innovation Fund and its portfolio company, Sidero Labs, the team leveraged an embargo strategy in advance of a funding announcement to generate interest from key journalists covering Kubernetes technology. This outreach resulted in a detailed feature by SiliconANGLE for the portfolio company, mentioning Sony Innovation Fund. Read the feature here.
The 74 Million for AERDF
In an age when media outlets are looking for insightful content and points of view, it is helpful to work with clients’ experts to develop bylines and op-eds that can be submitted and published. The team worked with the Advanced Education Research and Development Fund (AERDF) to develop an op-ed for The 74 on the need for educator and community engagement and federal investment in education R&D. Read the piece here.
SD Times for Onymos
In the tech sector, news on enterprise software and products frequently captures media interest. Recently, the team utilized a major product update from Onymos to inform the tech trade media about the enhancements and advantages for enterprises using the product. This effort led to coverage in SD Times. Read the news here.
Fordham Institute’s Ohio Gadfly Daily for YouScience
As a public relations team, we often can’t control where our media placements end up after their publication or who sees them. This is why we feel a great deal of excitement whenever an article we placed – whether it was months or years ago – continues to provide value and visibility for clients beyond its initial worth. Recently, the Fordham Institute’s Ohio Gadfly Daily highlighted YouScience, stemming from a feature that the team secured with a Fordham executive for Education Next two years ago. Read the mention here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to see the team’s ongoing work.
As a public relations professional, persistence and resourcefulness are crucial to achieving results for your clients. This might involve conducting regular touch bases with journalists to build strong relationships and stay updated on what they are working on. It may also mean leveraging a new piece of exploratory research to garner the interest of a particular journalist or following a specific news event to determine if there is a relevant opportunity for your client to provide a comment.
At Zer0 to 5ive, we work diligently to make things happen and use the points of view, content, and resources available to build stories journalists want to pursue and publish.
Learn more about how we secured some big wins for our clients in September.
Business Insider for Digital.ai
Patience and relationship-building almost always pay off. When conducting outreach on behalf of a client, you never know if it will align with what a journalist is focused on at that particular time. That’s why you must regularly check in with them to determine what they are working on, remind them of what your client can offer, and simply remain a trusted resource for them.
This tactic worked for our team recently on behalf of Digital.ai. After months of building a relationship with a Business Insider journalist, he finally contacted us to request a conversation with the CEO of Digital.ai to discuss how coding jobs will continue to change in big ways with AI. This opportunity resulted in the CEO being a key voice in an article on the topic. Read the piece here.
Dark Reading for Onymos
Monitoring the news – whether through local or national TV broadcasts, checking media outlet newsletters, or reading through social media – is an excellent way to identify immediate opportunities for your client to provide their perspective.
Our team leveraged and expanded the insights provided by Onymos‘ CEO regarding LinkedIn’s use of user data for AI training to engage journalists. As a result, his commentary was featured in Dark Reading. You can read the article here.
Traxion.GG for Sony AI
New, interesting research can be a gold mine for media opportunities. This summer, Sony AI‘s Gaming and Interactive Agents Flagship Project released new, exploratory research that introduces a super-human car racing agent whose sensor input is purely local to the car.
Considering the media’s past interest in the project group’s research, we shared this latest research update with select journalists. This led to an in-depth feature with Traxion.GG that included insights from one of the research authors. Read the feature here.
The 74 Million for NWEA
Pitching executives for their opinions to be published is a crucial strategy for amplifying thought leadership, expertise, and brand visibility. These executives possess unique insights and knowledge that enable them to offer a valuable perspective on industry trends, challenges, innovations, and more.
As such, our team pitched a comprehensive point of view from an expert at NWEA focused on literacy. This piece resonated with The74’s opinion editor, resulting in its publication. Read it here.
KSL-TV for YouScience
Television remains a powerful platform for building credibility, reaching a broad audience, and establishing thought leadership. After months of work with Utah’s KSL-TV on behalf of YouScience, the news station spoke with company experts and a student who has utilized the YouScience Aptitude & Career Discovery tool to guide her toward a career path aligned with her natural strengths to build an exciting segment for their nightly broadcast. The story told in the segment was also supported by recent YouScience data. Watch it here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
During the summer months, public relations professionals historically face challenges in securing media opportunities and coverage. However, as news cycles and coverage continue to change, it is more important than ever for journalists to report the latest news and most interesting stories to their audiences. This shift has turned what used to be slow periods into opportunities.
This summer, we’ve observed a wide range of news and stories capturing the attention of journalists from different industries and outlets. These include topics that are interesting to journalists, such as those related to trending subjects and data, as well as access to high-ranking subject matter experts or executives.
See which topics resonated with the media in our August highlights.
CNBC Make It for Universal Technical Institute, Inc.
Pitching an individual’s personal story is a great way to grab media interest in a topic or trend. In response to rising interest in the skilled trades among Gen Z, our team pitched an interview with a recent graduate of Universal Technical Institute to CNBC. This outreach resulted in a story about the graduate and how going into the skilled trades positively impacted her life. Read the story here.
TechRepublic for Onymos
Journalists are always looking for new and exciting data that can be connected to broader trends or uncover fresh insights about a specific industry. They are also interested in obtaining this data exclusively or under embargo so that they can be among the first to report on it. That’s why our team conducted embargo outreach to a select list of outlets before releasing Onymos‘ SaaS Disruption Report: Security & Data. This approach enabled us to secure coverage with TechRepublic, which was published on the day of the report’s release. Read the article here.
EdWeek Market Brief for HMH
The most impactful interviews are with executives or subject matter experts who can dig into various trending topics, demonstrating the depth and breadth of their expertise and knowledge. In fact, such interviews often lead to multiple opportunities for further discussions or the creation of several articles covering different aspects of the topics discussed. This can be exemplified by an EdWeek Market Brief article featuring HMH, which resulted from a conversation the organization’s CEO had with the journalist earlier this summer. Read the article here.
Design News for Nauto
By highlighting the background of a subject matter expert or executive, we can demonstrate why they are a valuable source for current events and trending news topics. This is an effective way to secure coverage for a client, especially considering the ever-changing nature of newsrooms and their coverage. As a result of previous relationship-building and accurately demonstrating an expert’s knowledge and point of view, our team secured coverage for Nauto with Design News on autonomous vehicle systems. Read the article here.
eSchool News for AERDF, HMH, NWEA, SchoolStatus, & YouScience
Many schools across the country start heading back to school in August. This leads the education media to develop stories about what to expect in the upcoming school year. For these stories, journalists seek predictions from academic experts, researchers, and education technologists. Our team leveraged the insightful thoughts from AERDF, HMH, NWEA, SchoolStatus, and YouScience in August to secure coverage with eSchool News. Read our clients’ education predictions here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
There are many different ways to generate media coverage on behalf of clients – from news announcements, thought leadership, and customer stories, to data reports and meeting with reporters at events. All, though, require a good story and patience to see the coverage through.
Our media features and inclusions in July resulted from outreach efforts leveraging data, industry trends, news, and customer stories. Check them out below!
The Washington Post for NWEA
Journalists love reporting on stories that have data to back up industry trends. Since 2020, NWEA has released many reports tracking students’ academic progress since the start of the COVID-19 pandemic. NWEA continues to share insights into how students are doing compared to their peers and highlight interventions that can best support learners. Timing is everything, so our team used an embargo approach to share the newest data-backed trends with The Washington Post. Read the article here.
K-12 Dive for AERDF
Stories with real-world impact are appealing to journalists, especially if you are able to connect them with outside sources to give different points of view. On behalf of the Advanced Education Research and Development Fund (AERDF)’s EF+Math Program, 0to5 pitched a story about an innovative program that is helping students learn math while having fun. The story, which features Fraction Ball, includes photos, a video, and perspectives from multiple sources, which helps capture the impact of the program. Read the story here.
VentureBeat for Nauto
Sometimes, patience is key when looking to nail the right story for your client. Nauto, a provider of AI software for driver and fleet safety, began its dialogue with VentureBeat during CES in early 2024. While scheduling challenges were present, the team remained persistent, and was able to facilitate a ride-along with the reporter to witness the Nauto tech in action, resulting in a full feature article. Check it out here.
Forbes for YouScience
National data garners national attention. YouScience, the leading technology provider dedicated to solving the skills gap crisis for students and employers, released their annual “2024 Female Students and STEM Report,” which resulted in an article offering strategies for increasing STEM career exposure for female students. Check it out here.
Diginomica for Onymos
There are always opportunities to reconnect your clients with reporters that have covered them previously. From backgrounders to commentary on industry trends, building a rapport of consistent, timely and thoughtful interactions is how reporters establish their go-to sources. 0to5 reconnected Onymos’ CEO with diginomica to discuss how no-data architecture is changing the software landscape, which resulted in a feature piece on the topic. Read about it here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
When reaching out to the media on behalf of our clients, we generate interest and secure coverage through various approaches. One of the most successful and popular ways is connecting our clients’ points of view to key trends in a particular market or aspect of life. Another successful approach is showcasing a customer with a compelling story that highlights the positive impact of a specific company or technology on their business.
Our media features and inclusions in June resulted from outreach efforts leveraging industry trends and customer stories. Check them out below!
KQED for SchoolStatus
Absenteeism is a priority topic for education writers, and they are always seeking data to support their stories. SchoolStatus had access to anonymized data through its platform, allowing the company to analyze and highlight emerging trends nationally and in certain key states. Our team utilized these trends to pitch a story to the NPR affiliate, KQED, focusing on absenteeism in California and successful intervention strategies that schools can implement with SchoolStatus as a key thought leader on the topic. Read the article here.
INSTORE Magazine for Jewel360
The ability to find a customer that is willing to talk about the products they are using publicly can be a difficult feat. However, these stories are goldmines for both brands and media. Brands love to see their customers happily talking about their services, and media love to speak directly with customers to hear their stories – the challenges, successes, and everything in between. Upon receiving an exceptional customer story from Jewel360, our team took a targeted approach to pitching, with the goal of securing a feature placement in INSTORE Magazine, the premier jewelry trade publication. This approach was successful, resulting in a nice profile on the customer and a mention of Jewel360’s platform. Read the feature here.
Work Shift for Universal Technical Institute, Inc.
A notable trend reported by journalists covering the workforce, economy, and business is the growing interest in skilled trades among students and workers. As this movement continues to impact the future of work and the economy, journalists constantly seek unique perspectives and anecdotes to enhance their coverage. Our team pitched Universal Technical Institute, Inc.’s (UTI) experts to discuss this movement and share the benefits of providing practical, industry-relevant training to students and workers. This approach resulted in an in-depth piece published by Work Shift. Read it here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
As journalism continues to evolve – especially as newsrooms continue to shrink – reporters and editors must make difficult decisions about what to cover. This ultimately makes the job of a public relations professional that much harder. While this scenario is challenging, it should serve as a means of empowerment. Public relations professionals must be more deliberate and specific when pitching the media.
Today, journalists are looking for relevant angles and sources to help them tell their stories more than ever:
- Nearly 70% report that subjects connected to a trending story make it more shareable
- Many indicate that subject matter experts (82%), researchers (77%), and CEOs (46%) are the most credible sources for their reporting
At Zer0 to 5ive, we’re always looking for current events related to client research, industry trends corresponding to client technology, and more to create relevance between our clients and news topics.
Check out some of our latest media features and inclusions from May 2024 to see examples of this work!
CNBC’s The Exchange for
Universal Technical Institute, Inc.
There is a growing trend among our nation’s younger generations: opting to pursue skilled trades over traditional four-year college programs. Universal Technical Institute, Inc.’s (UTI) mission is to serve students, partners, and communities by providing quality education and training for in-demand careers, and they have seen this trend firsthand. This enabled our team to pitch UTI’s CEO as an expert to CNBC’s The Exchange to discuss why this trend is occurring and what they see among students within their programs. Watch the interview here.
Forbes for AERDF
The most recent data from The Nation’s Report Card shows that many eighth graders are still reading below a basic level. A recent RAND study underscored this, finding that many secondary school teachers still have to teach foundational reading skills to their students. AERDF pursues multigenerational change through scientific discoveries and inventions that further learners’ brilliance and transform their PreK-12 futures. One of the key areas in which they have deep expertise is reading, which enabled our team to offer the executive director of AERDF’s Reading Reimagined program to a Forbes contributor to discuss the important link between the decoding threshold and how well a child learns how to read. Read the article here.
CIO Dive for Onymos
Over the last year, there have been countless incidents – from accidental data leaks to cyberattacks – related to the popular software model, Software-as-a-Service (SaaS). These events have highlighted why the model is flawed, and enterprises should be concerned about data sharing and security practices by those who employ the model. Onymos has long been a proponent of a new software model that puts data ownership and security back in the hands of those who need it most. This point of view has enabled our team to pitch the company’s CEO as a top thought leader, securing opportunities for him to shed light on why companies need to rethink leveraging SaaS. One of the most recent opportunities was for a story from CIO Dive on Slack’s AI policy language. Read the story here.
K-12 Dive for YouScience
While there have long been calls for greater diversity in STEM, interest in pursuing education and career opportunities in these fields has been lower among some student populations – including female and Black students. YouScience, which is on a mission to connect education and careers to help students find success in school and life, has seen this trend in its own aptitude and interest data. Most recently, the company released a report, The 2024 Black Students and STEM Report, that uncovered a significant career exposure gap in STEM for students. Our team pitched this report to K-12 Dive as a resource for its topic coverage, securing the inclusion of research in a relevant story. Read the story here.
TechStrong TV for Digital.ai
Discussions about artificial intelligence’s (AI) impact on various industries have been growing as the technology becomes more sophisticated. Journalists are working diligently to help their readers understand those impacts, including AI’s relationship with multiple business functions and activities such as software development. Digital.ai has worked with many customers on how they can unleash the power of AI for developers by improving processes across their software delivery organization, providing them with a unique perspective. Our team used this background to offer the company’s general manager of intelligent DevOps to TechStrong TV to discuss the topic in a video interview. Watch the interview here.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.
In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.
A year ago, we launched this blog series to offer an inside look at how our public relations team keeps our clients in the spotlight each month. Whether we’re landing a broadcast segment with Bloomberg Technology, garnering an in-depth analysis of education research in The New York Times, or securing the publication of bylines in trades like TotalRetail and DevOps.com, we are committed to uncovering the best opportunities to showcase our clients’ experts, products, research, services, and more.
Our April media moments offer a glimpse into our ongoing efforts, and we’re excited to keep you in the loop with more updates in the coming months.
Check out some of our latest media features and inclusions below!
The Wall Street Journal for Universal Technical Institute, Inc.
Journalists often explore national trends or changes in how people are living and working. The Wall Street Journal recently covered the rising interest in the skill trades among Gen Z. On behalf of Universal Technical Institute, Inc., our team worked with a careers reporter to provide information and data supporting this trend. The article was featured on the front page of the print edition and online. Read the article.
Fortune for Sony AI
A perfect combination for a strong and insightful opinion piece is research and a first-person point of view. Our team recently worked with Sony AI to submit a poignant opinion piece to Fortune that addressed bias in artificial intelligence (AI) development – particularly around skin tone. This piece resonated with the outlet’s first-person opinion editor, resulting in publication. Read the article.
CRN for Onymos
A powerful way to boost credibility for a company is through awards. By identifying the most fitting awards for a client and their products or services, and crafting a thorough and compelling nomination, there’s a chance to land media coverage tied to the awards program. Not all awards programs are linked to a media outlet, but some are – like those offered by CRN. Our team collaborated closely with Onymos earlier this year to craft a nomination for their IoT offering, leading to the company receiving well-deserved recognition as part of CRN’s 2024 Internet Of Things 50 program. The award win was featured in an article on CRN’s site and in the print version of its magazine in April. Read the article.
Imaging Technology News for PreciseDx
Collaborations between organizations can be of great interest to journalists as they not only showcase momentum but can also support credibility. On behalf of PreciseDx, our team conducted extensive and targeted outreach to diagnostic, imaging, and medical outlets about a new partnership between the company and UCLA. This outreach resulted in an article in Imaging Technology News that outlined the details of the collaboration. Read the article.
National Jeweler for Jewel360
Product updates and integrations can generate significant interest and coverage from the media. Our team recently leveraged a new update from Jewel360 to secure coverage in one of the top jewelry trade publications, National Jeweler. The article focused on the company’s partnership with Jewelers for Children (JFC) to offer a new donation integration. Read the article.
The Journal of Blacks in Higher Education for YouScience
Journalists covering education are always seeking credible and substantive data on student success and potential. , Our team recently pitched new data from YouScience that showcased that Black students across the nation possess the aptitudes for in-demand STEM careers. This research caught the eye of The Journal of Blacks in Higher Education, which summarized its findings. Read the article.
To learn more about how Zer0 to 5ive can help drive visibility and industry leadership for your company drop us a line.