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The importance of understanding and adequately utilizing forms of digital communication like email, instant messaging, and social media is undeniable as we enter 2023. Here are some do’s and don’ts of digital communication that can help us write well on all mediums and better connect with our audiences.

Many experts believe public relations is a dying profession because of the way it has transformed in recent years. While the industry is changing to keep up with accelerated technology and shrinking newsrooms, it is at no risk of extinction.

If not done correctly, sending mass pitches can be ineffective. This blog shares tips for personalized and “strategic” mass pitching that can help improve your relationships with reporters and earn your clients more media coverage.

By siloing marketing and PR, you are missing out on opportunities to leverage both entities to their advantage. This blog explores the art of integrating marketing and PR and offers tips on how they can, and should, work together in harmony.

Being a podcast guest can be a great way to reach a specific target audience and can also help add to the variety of ways you’re sharing your clients’ stories and thought leadership. Here are five key tips to keep in mind when working with podcasts.

Startups have the potential to grow quickly, but without intentional communication tactics, they can be susceptible to missteps. In this blog post, we’ll explore three powerful communication tactics every startup should master to maximize their success while avoiding costly pitfalls.

B2B has been often left out of the conversation about social media marketing, but not anymore. Social media is a worthwhile marketing channel for your business because even though you are selling to other businesses, you’re still selling to people!

SEO is one of those terms that is sometimes used as a catch-all when referring to anything related to online marketing but is actually much more specific than how the term is sometimes casually used.

Marketers track the success of their digital campaigns in many ways, but using UTM tracking to narrow down reporting can help explain how campaigns contribute to the company’s revenue.

You secured a media interview for your client. Yay! Now what? When you are asked to facilitate an interview, it is important to remember that the goal is to position your client’s organization in the best possible light – whether it’s for a product launch or a profile piece on an executive.