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Despite the negative impacts of the COVID-19 pandemic on the public relations and marketing industries, social media influencers have shown that they are here to stay, and incorporating a strong influencer marketing strategy continues to be a lucrative effort for brands.

Rapid response pitching entails some due diligence in searching the internet to find relevant media coverage that aligns with your client’s industry or a particular pitch angle and, well, responding to them rapidly. Here are a few tips to get the best results from your rapid response pitch.

Economics affects everyone and everything, and especially the world of business. A PR team that’s knowledgeable about the latest economics news and trends stands to benefit clients in a multitude of ways.

If you’re thinking of putting together a PRSA Silver Anvil Award entry for next year’s Anvils, here are our top five tips for creating a strong award entry that will “Wow” the PRSA judges.

Writing content for social media can feel a bit like shouting into a void without some guide rails to focus the effort. While a snappy one-liner or well-designed graphic can draw attention every now and again, a consistent effort to produce engaging social media copy — targeted to the right personas — is the best long-term strategy for any organization.

It was March 13th. Friday, the 13th, to be exact. We were working from home and our bosses told us to stay safe, and that they would see us back at the office in two weeks. Two weeks became four weeks, and so on and so on; we have not been back to working in the office since that day.

“Pretty websites don’t sell things. Words sell things.” It’s one of the opening sentences in Donald Miller’s book Building a StoryBrand. Every day, according to Miller, brands are making mistakes that cost them customers, attention, and most importantly, cash.

Breaking down the myths so you can start a successful AR program By Colleen Martin, Principal The value of one analyst report can be worth more than 10 pieces of collateral – eBooks, sales slicks,…

By Sydney Stressman, Strategist When Instagram first launched in 2010, the social media platform was used by consumers to post personal pictures that had little to no strategy behind them. Now, more than 25 million…

“Design first starts with typography” says Chris Do, an Emmy award-winning designer and founder of The Futur. By Laura Halsel, Graphic Designer With over 16 million color combinations and 100,000 plus font choices, choosing a…