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Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage.  We work with a lot of print and online publications. But, one of the most exiting “hits” –…

Whether you are dealing with a product failure or recall, a lawsuit or a crime committed by an employee – all crises have in common the potential to damage the reputation of your Company (or…

Earlier this year, we worked with Airclic to reposition the company as it transformed itself into a SaaS-based mobile logistics products provider. This included developing a new logo, product architecture, corporate and product positioning and…

by Nicole Maziarz Being a graphic designer, there are many essential tools that I can’t live without. Outside of a computer, design software (Adobe Creative Suite), books (always filled with valuable literature and great sources…

by Marybeth Sheppard Congratulations to our client, Airclic, for the recent launch of their new website and corporate strategy. Airclic develops mobile software products that dramatically improve the performance of an organization’s supply chain, logistics and…

Image courtesy of OraSure Technologies   Before you clear the last thing off your desk, attend the holiday party and hop on the plane to Barbados, remember to add that one last item to your…

It’s said that you are judged by the company you keep…and we keep some pretty hot company. This morning, Datamation announced its list of 85 cloud computing vendors shaping the emerging cloud. Two Zer0 to 5ive…

We just completed another ChalkTalk for a new client yesterday where we went through our competitive positioning process.  Once again, having your client really think about their differentiators, market challenges and market opportunities crystallizes a competitive difference…

Michelle and I are on the flight back to Philadelphia after facilitating a Chalk Talk to help a new client refine its message. Once again, I was witness to the power of how getting to the right…

If you’re like me, you probably hear or read about a new product every 30 seconds.  I suspect that, also like me, you don’t remember more than a handful of those products. But if you…