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January 2015

The importance of writing well cannot be emphasized enough in public relations. For PR Pros, writing is a core competency that is a part of everything that we do – whether that’s a press release,…

November 2012

Recently, the East Coast was hit by Superstorm Sandy. With 85 mph winds, rushing tides and overwhelming flooding, Sandy brought New York City’s power grid to a crashing halt. For nearly a week, major portions…

November 2011

The days of hard copy press kits may be gone, but that doesn’t mean that the media no longer needs the information that these kits contained. Management bios, corporate fact sheets, FAQs, the latest company…

July 2011

Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage.  We work with a lot of print and online publications. But, one of the most exiting “hits” –…

April 2011

Zer0 to 5ive’s Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the BtoB magazine article, “Making Sites More Social.” The article discusses the newfound importance of social media integration to a website’s success, but warns…

February 2011

Zer0 to 5ive was tapped by GENCO, a global Top 25 third party logistics (3PL) company, to create an awareness campaign for its website NoBetterDeal.com, a site a secondary market site that sells retail merchandise…

September 2010

Each year, Crain’s BtoB Magazine, the industry-leading marketing publication, compiles a list of the “10 Great Websites”. This year, we’re proud to be a part of that list with Airclic.com. The site was recognized along…

February 2010

As more and more magazines, newspapers and trade publications move into the digital space, public relation firms can leverage SEO tactics to gain greater exposure for their clients. Journalists and bloggers are using search engines…

January 2010

The start of every year brims with opportunities for great marketing and results. Here are some key take-aways from 2009 as we move into 2010. Key Marketing Take-Aways From 2009 1. Your message and brand…

June 2009

Thursday night, I was at the PRSA’s Silver Anvil awards and we won in the Integrated Communications: Business to Business category for our work with the School Systems group of Pearson.  As I watched the highlights…