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In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

In our blog series, Media Moments, the Zer0 to 5ive public relations team highlights a variety of media coverage secured by the team on behalf of our clients every month. Check back each month to get a glimpse at the team’s ongoing work.

In a new blog series, Media Moments, the Zer0 to 5ive public relations team will highlight a variety of media coverage secured by the team on behalf of our amazing clients every month. Check back each month to get a glimpse at the team’s ongoing work. 

You secured a media interview for your client. Yay! Now what? When you are asked to facilitate an interview, it is important to remember that the goal is to position your client’s organization in the best possible light – whether it’s for a product launch or a profile piece on an executive.

The importance of writing well cannot be emphasized enough in public relations. For PR Pros, writing is a core competency that is a part of everything that we do – whether that’s a press release,…

Recently, the East Coast was hit by Superstorm Sandy. With 85 mph winds, rushing tides and overwhelming flooding, Sandy brought New York City’s power grid to a crashing halt. For nearly a week, major portions…

The days of hard copy press kits may be gone, but that doesn’t mean that the media no longer needs the information that these kits contained. Management bios, corporate fact sheets, FAQs, the latest company…

Working in PR, you’re constantly tasked with getting your clients targeted, exciting and highly relevant media coverage.  We work with a lot of print and online publications. But, one of the most exiting “hits” –…

Zer0 to 5ive’s Marcello Figallo, principal-creative director, and MaryBeth Sheppard, principal, were quoted in the BtoB magazine article, “Making Sites More Social.” The article discusses the newfound importance of social media integration to a website’s success, but warns…

Zer0 to 5ive was tapped by GENCO, a global Top 25 third party logistics (3PL) company, to create an awareness campaign for its website NoBetterDeal.com, a site a secondary market site that sells retail merchandise…