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Writing content for social media can feel a bit like shouting into a void without some guide rails to focus the effort. While a snappy one-liner or well-designed graphic can draw attention every now and again, a consistent effort to produce engaging social media copy — targeted to the right personas — is the best long-term strategy for any organization.

It was March 13th. Friday, the 13th, to be exact. We were working from home and our bosses told us to stay safe, and that they would see us back at the office in two weeks. Two weeks became four weeks, and so on and so on; we have not been back to working in the office since that day.

“Pretty websites don’t sell things. Words sell things.” It’s one of the opening sentences in Donald Miller’s book Building a StoryBrand. Every day, according to Miller, brands are making mistakes that cost them customers, attention, and most importantly, cash.

Breaking down the myths so you can start a successful AR program By Colleen Martin, Principal The value of one analyst report can be worth more than 10 pieces of collateral – eBooks, sales slicks,…

By Sydney Stressman, Strategist When Instagram first launched in 2010, the social media platform was used by consumers to post personal pictures that had little to no strategy behind them. Now, more than 25 million…

“Design first starts with typography” says Chris Do, an Emmy award-winning designer and founder of The Futur. By Laura Halsel, Graphic Designer With over 16 million color combinations and 100,000 plus font choices, choosing a…

5 Best Practices for Writing Clear & Persuasive Messaging By Kat Fischer, Strategist   Now I have read your composition, & I think it is a very creditable performance. I notice that you use plain,…

By Michelle Pujadas, Founder & Co-CEO Well, we did it. We got another Great Dane. In fact, we got two. We’ve owned Great Danes before – each one living about a decade, with the first…

By Laura Halsel, Graphic Designer PowerPoint: a daunting word that can make the hair on the back of your neck stand up. Whether you’ve used it for years or try your best to avoid it,…

By Maggie Markert, Senior Strategist In today’s digital world, it is no secret that social media is a must-have for businesses. A 2018 report from the University of Massachusetts Dartmouth found that an overwhelming majority…