OraQuick National HIV Testing Day 2013
The OraQuick® In-Home HIV Test from OraSure Technologies is the first and only in-home rapid HIV test in the U.S. Launched late in 2012 with a broad national PR campaign, the test received substantial coverage at launch, but then visibility dropped, and six months later OraSure was looking for a new initiative to build back momentum.
Pearson: From Publisher to Innovator
Pearson is the world’s largest learning company, with more than half of its revenues coming from digital products and services. Yet the Company was challenged with the legacy of its publishing roots and wanted to position itself as a thought leader and innovator in Higher Education.
Splice Machine: Pre-product Positioning and Success
In 2012, Splice Machine had a big idea — a real-time SQL-on-Hadoop database. But breaking into the Big Data conversation was going to be a challenge, when the product wouldn’t be in Beta for a year. Zer0 to 5ive answered that challenge with an aggressive PR program that positioned Splice Machine as an innovator and thought leader in Big Data.