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From product development to marketing to sales, executives have their hands full. In an ever-expanding tech-savvy industry, startup businesses must understand the vital role digital marketing plays in their success. Here are seven essential tips to help any tech startup with its digital marketing strategy.

The benefit of having a podcast is similar to why your company should have a blog. Podcasts allow you to communicate your knowledge and expertise – and, most importantly – control the narrative. Podcasts are an opportunity to increase audience reach and engagement, enabling you to grow your community further. Now that I have convinced you to start a podcast, here’s how you do it.

“Pitch Perfect” shares lessons that can help clients improve their communication skills. Distilled into seven principles these lessons can be applied to public speaking, interviews, or any important conversation. In this blog, we look at three that are especially relevant for PR and media interviews.