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Learn about the six characteristics of compelling social media content that are outlined in Gary Vaynerchuk’s book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”

The benefit of having a podcast is similar to why your company should have a blog. Podcasts allow you to communicate your knowledge and expertise – and, most importantly – control the narrative. Podcasts are an opportunity to increase audience reach and engagement, enabling you to grow your community further. Now that I have convinced you to start a podcast, here’s how you do it. 

“Pitch Perfect” shares lessons that can help clients improve their communication skills. Distilled into seven principles these lessons can be applied to public speaking, interviews, or any important conversation. In this blog, we look at three that are especially relevant for PR and media interviews.

In a new blog series, Media Moments, the Zer0 to 5ive public relations team will highlight a variety of media coverage secured by the team on behalf of our amazing clients every month. Check back each month to get a glimpse at the team’s ongoing work. 

In Adam Grant’s NYT’s Bestseller, “Think Again,” he discusses how things might improve in our work and personal lives if we keep an open mind. There are three key tools we cling to, says Grant, and those are evenly distributed between our assumptions, habits, and instincts, leaving out the most valuable, ‘having an open mind.’

Working with freelancers takes a different set of skills compared to working with staff reporters. Still, they are a valuable relationship to maintain because they are often more flexible, have a wider network, and can take on all kinds of projects. This blog explores how to successfully work with freelance journalists.

The importance of understanding and adequately utilizing forms of digital communication like email, instant messaging, and social media is undeniable as we enter 2023. Here are some do’s and don’ts of digital communication that can help us write well on all mediums and better connect with our audiences.

Startups have the potential to grow quickly, but without intentional communication tactics, they can be susceptible to missteps. In this blog post, we’ll explore three powerful communication tactics every startup should master to maximize their success while avoiding costly pitfalls.

Thought leadership as part of a startup’s communication strategy is smart. Thought leadership gives a voice to your innovation and can be a great way to elevate your visibility and industry presence.

Despite the negative impacts of the COVID-19 pandemic on the public relations and marketing industries, social media influencers have shown that they are here to stay, and incorporating a strong influencer marketing strategy continues to be a lucrative effort for brands.